Master blog cooperation - secrets of successful blogger relations

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Blog collaborations offer a win-win situation for both parties – companies gain access to an engaged target audience, while bloggers and influencers have the opportunity to monetize their reach and enhance their content through exciting partnerships. In today's digitized world, where the demand for authentic and personal recommendations is increasing, such cooperations are essential. It is therefore important that both parties work together effectively to make the most of these opportunities. Based on my many years of experience with blog collaborations, I would like to give you some valuable tips and advice on how to make future partnerships more successful.

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Blog cooperation, blog marketing and influencer marketing are still on the rise after the global corona pandemic. Consumers increasingly rely on recommendations from trusted sources like bloggers and influencers they discover on social media. Whether product reviews on YouTube, detailed testimonials or captivating Travel reports – digital influencers play a crucial role in their followers’ purchasing decisions and travel bookings. In this dynamic landscape, companies as well as bloggers and influencers benefit from a variety of cooperation opportunities - for example from working with travel blogs. Publishers, as they are also known, are an essential part of the online marketing mix with their content that pursues multiple goals:

  • Image care: A blog collaboration aims to positively impact the image or reputation of a company, brand, product, or service.
  • Increase in awareness: By working with a blogger, the aim is to introduce a product or service to a larger audience or a new target group.
  • Product sales: The sale of a product or service should be increased through an influencer cooperation.

Both companies and bloggers benefit from this development Influencers. The latter can effectively monetize their lovingly designed blogs and social media channels, which they have built up with a great deal of effort, and thus make a living from their work as bloggers or influencers. Above all, through high-quality content and the targeted addressing of the right target groups, both sides can achieve success together - strengthen the image of a brand or promote the sale of products and services.

Exploit the potential of blog collaborations

In order to fully exploit the potential of blog collaborations, it is crucial that both sides communicate openly, set realistic expectations and work together to implement successful campaigns. In doing so, they should always keep an eye on the needs and interests of their respective target groups and rely on authenticity and credibility. Here are some tips that both companies and bloggers and influencers should keep in mind when collaborating:

  • Research and selection: Businesses should take the time to carefully select the right blogger or influencer for their brand or product. A successful cooperation is based on an authentic match between the target groups and values ​​of both parties.
  • Open communication: Businesses, bloggers, and influencers alike should be open about their expectations, goals, and concerns right from the start. Clear and honest communication is the key to a successful cooperation.
  • Creative freedom: Businesses should give bloggers and influencers enough creative freedom to shape their content in a way that carries their personal touch and remains authentic to their followers. At the same time, bloggers and influencers should always keep the interests and requirements of the company in mind.
  • Long-term relationships: Instead of concentrating on short-term, one-off partnerships, both sides should focus on long-term cooperation. In this way, they can grow together and benefit from each other.
  • Success measurement and feedback: In order to evaluate the effectiveness of a cooperation and to optimize future projects, both parties should jointly determine success metrics and regularly exchange feedback.

In general, blog collaborations offer a wealth of opportunities for companies, bloggers and influencers to expand their reach, reach their target groups and achieve their goals together. By communicating openly, focusing on authenticity and striving for long-term partnerships, both sides can maximize the success of their collaborations and grow together. Immerse yourself in the fascinating world of blog collaborations and discover the many opportunities they can offer you - both as a company and as a blogger or influencer.

I want to share my experiences

With my article about blog cooperations, I would like to help bring the needs of companies and influencers or bloggers to a common denominator. The aim is to offer both sides the opportunity to learn from each other and to work together successfully. As someone who now has many years of experience with blog collaborations, I would like to share my knowledge and insights to help others on their way to successful partnerships.

I hope that my advice and tips will help improve communication and understanding between companies and influencers or bloggers. Because only if both sides work together effectively and coordinate their goals can they exploit the full potential of blog collaborations and grow together. By sharing our experiences and learning from each other, we can make the world of blog collaborations even more successful and sustainable.

Would you like to increase the success of your brand through effective blogger relations and successful blog cooperation? Don't wait any longer! Find out everything about the secrets of successful blogger relations and the process of blog cooperation to sustainably improve your reach, your image and your sales. Use the potential of influencers and bloggers and take your company to the next level. Click here and start your journey into the world of blog collaborations today!

Cooperation with bloggers - what kind of blog cooperations are there?

When it comes to collaborating with bloggers, there are many creative and effective ways for businesses to celebrate success and achieve their goals together. In the dynamic world of online marketing, there are a variety of promotional tools and forms of collaboration that can be used both organically and paid. Here are some of the most important and impactful ways to collaborate:

  • Sponsored Posts (Advertorials): Businesses can hire bloggers to write tailored articles that showcase their product or service in an authentic and engaging way. These posts are often marked as "sponsored" or "paid partnership" to ensure transparency for readers.
  • Social Media Posts: An effective way of collaborating is to publish social media posts on the blogger's channels. These posts can be photos, videos, or stories that highlight the company's product or service and are aimed directly at the influencer's followers.
  • Search engine advertising: Targeted search engine advertising allows companies to place their products or services at the top of search results, thereby attracting the attention of potential customers.
  • Social Media Ads: With targeted advertising on social media, companies can place their message directly in the news feeds of their target groups. This increases the visibility of the company and increases the commitment of users.
  • Banner Ads: Another way to be present on blogs is to place advertising banners. These advertising formats can be placed on the homepage, in articles or in the side panel of the blog and increase the company's visibility on the platform.

A well thought-out online marketing campaign should ideally combine several of these advertising tools to reach potential customers across different channels and platforms. Finding the right mix of organic and paid efforts is important for optimal impact and reach. So, collaborating with bloggers and influencers offers companies enormous potential to achieve their marketing goals and expand their presence in the digital world.

ServicesDesign of the blog cooperation
Sponsored Posts (Advertorials)Writing tailor-made editorial contributions (advertorial) with a minimum length of 1.000 words, supplemented by at least three meaningful photographs. In addition, the integration of your YouTube videos, social media profiles and contributions is possible, as well as the integration of links according to individual agreement. Discover an example of a successful sponsored post here: Sailing vacation in Thailand.
Press tripsFollowing a personal press trip and exploring your travel destination on site, I create comprehensive reporting in the form of a sponsored post. Additionally, I extend the reach of the post with accompanying social media posts and, if desired, targeted social media ads.
Display banner advertisingBenefit from the reach of the travel blog Just-Wanderlust.com by placing targeted banner advertising and increasing your success either with a cost-per-click or CPM model (price per thousand contacts).
Social media postsDo you want to build an effective social media presence to promote your travel destination, products or services? We can help you with this by creating customized social media posts with text, images and videos. Our experts know how to create engaging and targeted content that engages your audience and grows your business. After creation, the posts will be published on your own social media channels as well as on our channels to achieve maximum reach. Contact us today to learn more about how we can help you optimize your social media presence.
Search engine adsOur travel blog collaborations offer you an excellent opportunity to increase your reach and promote your business. We want to make sure you get the most out of working with us. We therefore offer you the opportunity to extend the reach of your cooperation through the targeted placement of search engine ads (Google Ads). Together we can develop a strategy to reach your target group and increase your visibility. Contact us to learn more about how we can help you to make your cooperation even more successful.
Social media adsWe also offer you the opportunity to extend the reach of your cooperation through the targeted placement of social media ads (Facebook Ads, Instagram Ads, Twitter Ads). Together we can develop a strategy to reach your target group and increase your visibility. Contact us to learn more about how we can help you to make your cooperation even more successful.

Successfully designing blogger relations – companies and bloggers get in touch with each other

A successful blog cooperation often begins with the first contact, where both companies and bloggers and influencers can take the initiative. Through a targeted and well thought-out approach, cooperation partners can be found who optimally match the brand, the product or the service. This creates synergies from which both parties benefit and which increase the chances of mutual success. In the following, I present a guide that can be helpful for decision-makers in companies as well as for bloggers and influencers. He shows how you can create successful contacts for blog collaborations with potential advertising partners:

  • Research: Before you get in touch, you should do thorough research to find out whether the potential cooperation partner really fits your brand or blog. Look for topical matches, audiences, and the style of previous posts or campaigns.
  • Personal speech: Show your counterpart that you have engaged with his blog or company by referring to specific content or projects in your contact. Avoid standard phrases and personalize your message.
  • Proposal for cooperation: In your message, outline what type of cooperation you envisage and what goals you would like to pursue with it. Be specific and realistic, but also leave room for your potential partner's ideas and vision.
  • Openness and transparency: Make it clear from the outset what expectations and requirements you have of the collaboration. Information about the budget or possible remuneration models should also be discussed at an early stage to avoid misunderstandings.
  • Postprocessing: Once you've made contact, it's important to stay on the ball and respond to feedback. Show interest and commitment by responding to questions, providing additional information, and arranging a face-to-face meeting or phone call if necessary.

If you follow these steps, you will increase the chances of finding suitable collaborators for your business or blog and building successful blog collaborations that serve both your and your partner's interests.

Implementing blog collaborations and successfully managing blogger relations: With my tips and experience, I help companies, bloggers and influencers to design successful campaigns. In the picture: Sascha Tegtmeyer on a blogger press trip in Thailand.
Implementing blog collaborations and managing blogger relations successfully: With my tips and experience, I help companies, bloggers and influencers to design successful campaigns. In the picture: Sascha Tegtmeyer on a blogger press trip in Thailand.

Approach blog cooperation partners – tips for successfully contacting bloggers

The right approach when contacting bloggers and influencers is crucial for the success of an influencer cooperation. A written request via email is often the preferred method, as it gives the blogger or influencer the opportunity to deal with the issue in a well-prepared and informed manner. In this way, the most effective advertising measures for the respective case can be determined together and the chances of success of the campaign can be optimised. Here are some tips for crafting a meaningful and compelling written collaboration request for bloggers and influencers:

  1. Polite and friendly salutation: Begin your message with a personal and respectful salutation to make a positive first impression.
  2. Self-introduction and company presentation: Introduce yourself and your company to give the blogger or influencer an insight into what you do and your goals.
  3. Showing the thematic connection: Clarify the relevance of your company, product or service to the blog to capture the interest of the blogger or influencer.
  4. Cooperation proposal: Outline the planned advertising measures and the scope of the cooperation in a short pitch in order to give the blogger or influencer a first impression of your ideas.
  5. Transparency regarding offer and budget: Be open about what financial and other resources you want to make available for the collaboration. Describe your price expectations and the financial framework of the cooperation clearly and honestly.
  6. Contact information in the signature: Don't forget to include your contact information in the email signature so that if the blogger or influencer is interested, it's easy to get in touch with you.
  7. Pay attention to spelling and expression: An error-free and friendly formulation conveys professionalism and seriousness - and thus increases the chance of a successful cooperation.

With these tips, you will be able to write an appealing and convincing cooperation request to bloggers and influencers that lays the foundation for a successful cooperation.

Sample letter from companies to bloggers

Many companies use standardized sample letters to address potential cooperation partners and initiate cooperation. It is important that the company has a clear idea of ​​the expectations and goals and communicates this to the blogger. Such a cover letter should therefore be precise and transparent in order to enable a successful cooperation. With that in mind, we've created a sample cover letter that can serve as a template for companies that want to work with bloggers.

Subject: Collaboration request for [company name] and [blog name]

Dear [name of blogger],

my name is [your first and last name] and I work as [your position] at [company name], a leading provider of [category of products or services]. I came across your amazing blog [name of blog] and I believe that a collaboration between our company and your blog could be mutually beneficial.

Your blog particularly impressed us with its high-quality content, appealing writing style and dedicated community. Since your blog is focused on [topic], we felt that our products/services would perfectly fit your range of topics and add value to your readers.

We would be delighted if you were interested in cooperating with us. Here are some suggestions for possible cooperation formats:

  • Sponsored Post: Creation of a paid article about one of our products/services, including photos, videos and links.
  • Product test: We provide you with one of our products, which you test and then present in a blog post and/or on your social media channels.
  • Competition: Joint implementation of a competition for your readers, where they can win one of our products.

Of course, we are open to your ideas and suggestions and look forward to developing the optimal cooperation format together with you. For the cooperation we offer you an appropriate remuneration, which we would like to talk about together.

We look forward to your feedback and would appreciate if you would be open to working with [company name]. If you have any questions or suggestions, I am always at your disposal.

Thank you for your time and interest. I look forward to your reply.

Sincerely yours,

[your first and last name] [your position] [company name] [email address] [phone number]

Would you like to increase the success of your brand through effective blogger relations and successful blog cooperation? Don't wait any longer! Find out everything about the secrets of successful blogger relations and the process of blog cooperation to sustainably improve your reach, your image and your sales. Use the potential of influencers and bloggers and take your company to the next level. Click here and start your journey into the world of blog collaborations today!

Successful cooperation requests as a blogger to companies and brands

The right approach when contacting companies and brands is crucial for successful cooperation as a blogger:in or influencer:in. A written request via email is usually the preferred method as it gives those responsible at the company time to consider your request and respond in a thoughtful manner. Here are some tips on how to write an effective collaboration request to a company or brand as a blogger or influencer:

  • Polite and friendly salutation: Start your message with a personal and respectful salutation to make a positive first impression.
  • Self-Introduction: Introduce yourself as a blogger or influencer and provide an insight into your work, your blog and your target audience.
  • Related to the company and what it offers: Clarify the thematic connection between your blog and the company, its products or services in order to pique the company's interest.
  • Cooperation proposal: Outline the planned scope of the cooperation and the possible advertising measures in a short pitch to give the company a first impression of your ideas.
  • Include a media kit: Include a PDF of your media kit with your email to support your collaboration request with meaningful facts, figures and references.
  • Contact Information in Signature: Don't forget to include your contact information in the email signature so the company can easily get in touch with you if they are interested.
  • Pay attention to spelling and expression: An error-free and friendly formulation conveys professionalism and seriousness and thus increases the chance of a successful cooperation.

With these tips, you will be able, as a blogger or influencer, to write an appealing and compelling collaboration request to companies and brands that will lay the foundation for a successful collaboration.

Sample letters from bloggers to companies

When bloggers want to work with companies, it's important to make an engaging and concise request to capture the company's interest. Such a cover letter should contain the relevant information about your own blog and the intended cooperation. So we created a sample cover letter that bloggers can use as a template to start a successful collaboration with companies. This cover letter points out the advantages of a cooperation and at the same time communicates transparently that it is a cooperation. With a well-formulated request, bloggers can arouse the interest of a company and start a successful cooperation.

Dear Sir or Madam,

I am [name], blogger and run the blog [blog name]. I became aware of your company and am enthusiastic about your products/services. In particular [specific products/services that particularly appeal to the blogger can be mentioned here].

As a blogger with a wide reach and a committed readership, I am always on the lookout for interesting cooperation partners. I would be happy to work with you and present your products/services on my blog. Of course, I would give my honest opinion and communicate transparently that this is a cooperation.

My blog [blog name] has a monthly reach of [number of page views or unique visitors] and an engaged readership interested in [topic(s) blogger covers]. I'm sure your products/services will be of great interest to my readership.

I am at your disposal for a personal conversation to discuss further details. I can be reached via [specify the blogger's contact options, eg email, telephone].

I look forward to your feedback and possible cooperation.

Sincerely yours,

[name of blogger]

Hello, I'm Sascha Tobias Tegtmeyer from Hamburg - and a real beach child with heart and soul! Sea fan, travel lover and always up for an adventure. On my travel blog Just-Wanderlust.com and the social media channels of Strandkind Travels, I combine my love of traveling and nature with a passion for water sports such as stand-up paddling, diving and surfing. I am a journalist, author and blogger - and I am naturally curious when I get to know new travel destinations and then write about them in detail. As a technology fan, when I'm traveling with my family or alone, I'm always happy to bring a few travel gadgets with me for testing purposes. My favorite travel countries, which I also prefer to write about in my travel blog: USA, Thailand and Maldives.
About the author

I'm just a curious beach kid in the world

Hello, I am Sascha Tobias Tegtmeyer from Hamburg – and a real beach child with heart and soul! Sea fan, travel lover and always up for an adventure. On my travel blog Just-Wanderlust.com and the social media channels of Strandkind Travels, I combine my love of traveling and nature with a passion for water sports such as stand-up paddling, diving and surfing. I am a journalist, author and blogger - and I am naturally curious when I get to know new travel destinations and then write about them in detail. As a technology fan, when I'm traveling with my family or alone, I'm always happy to bring a few travel gadgets with me for testing purposes. My favorite travel countries, which I also prefer to write about in my travel blog: USA, Thailand and Maldives.

Follow me too Xing, TripAdvisor and Threads!

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stick with Travel Blog Just-Wanderlust.com and @strandkind_co always up to date and just follow me on Instagram!

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I write about what I love: travel and vacations, adventure and water activities like stand up paddle boarding, surfing, diving and all activities that can be done on, in and around the water. The motto of my travel blog: travel. Adventure. Sea.
I write about what I love: travel and vacations, adventures, outdoor sports like trail running and water sports like stand up paddle boarding, surfing, scuba diving and all activities that can be done on, in and around the water. The motto of my travel blog: travel. Adventure. Sea.

Collaboration with the travel blog Just-Wanderlust.com

Successful collaborations with one of the leading online travel magazines in German-speaking countries

Discover the diverse possibilities of working with a significant online travel platform in German-speaking countries. With a reach of 80.000 to 115.000 monthly visitors from Germany, Austria and Switzerland (around 850.000 in 2022), Just-Wanderlust.com has established itself as one of the most important contact points for travel enthusiasts. In the following sections you will find all the relevant information to help you make the most of the numerous opportunities to work with Just-Wanderlust.com.

1. All relevant information in our PR MediaKit

Our PR MediaKit offers you a comprehensive overview of all KPIs on our travel blog Just-Wanderlust.com and our social media channels. Here you will find all the important information at a glance so that you get a clear impression of our work and our target group. You can easily download our media kit here.

2. Opportunities for cooperation on Just-Wanderlust.com

As a successful travel blog, Just-Wanderlust.com offers a variety of cooperation opportunities for companies that are active in the field of tourism and travel. With a dedicated readership and a growing reach, Just-Wanderlust.com is an attractive partner for companies that want to present their products or services to a target group that loves to travel.

ServicesDesign of the travel blog cooperation
Sponsored Posts (Advertorials)Creation of paid editorial contributions with at least 1.200 words, three meaningful photos, integration of your YouTube videos, social media accounts and contributions as well as linking by arrangement. An example of a successful sponsored post or a successful blog cooperation can be found here: Sailing vacation in Thailand and Travelogue PillerseeTal.
Press tripsAfter a press trip and a site visit, reporting on your destination as a sponsored post and an extension of the reporting with social media posts and, if desired, with social media ads.
Display banner advertisingYou can place banner ads on the Just-Wanderlust.com travel blog and benefit from our reach on a cost-per-click or CPM basis.
Social media postsWe create social media posts for you with texts, images and videos about a destination, a product or a service. The posts will then be published on our and/or your social media channels.
Search engine adsUpon agreement, we can increase the reach of a travel blog cooperation through the targeted placement of search engine ads (Google Ads) in order to further increase the benefits of the cooperation.
Social media adsBy agreement, we can expand the reach of a travel blog cooperation through the targeted placement of social media ads (Facebook Ads, Instagram Ads, Twitter Ads) in order to further increase the benefits of the cooperation.

Example of a sponsored post

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See the full post at https://www.just-wanderlust.com/reisen-urlaub/reisebericht-fieberbrunn-pillerseetal/

Our most important social media channel – Strandkind on Instagram

3. Coverage at a glance

As a successful travel blog, Just-Wanderlust.com has built a growing reach and engaged readership. Below you will find our current access figures.

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The annual reach of Just-Wanderlust.com was over 2022 visitors (sessions) in 800.000, who viewed over 2,1 million pages. This makes Just-Wanderlust.com one of the largest travel blogs in German-speaking countries.
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Best Single Month: Visitors (sessions) at Just Wanderlust July 2022 - 91 percent up on the previous year.
ChannelsReach
Travel blog Just-Wanderlust.com844.688 readers with over 2.1 million page views (entire year 2022) – 115.329 readers with over 270.000 page views (monthly, as of August 2022)
Instagram @strandkind_co14.800 Followers
Facebook @ strandkind.co2.400+ fans
Twitter @strandkind_co800+ followers
Tiktok @ strandkind.co200+ followers
As of August 2021. Sources: IONOS Insights, Google Analytics, Facebook Insights. You can find an overview of the links on our social media channels here.

For data protection reasons, we rely on counting users using Matomo and IONOS Analytics, both of which are hosted in the European Union and work in accordance with data protection regulations. Both analysis methods provide absolutely reliable usage figures for Just-Wanderlust.com.

4. Target Audience

In order to develop a successful marketing strategy, it is important to know your target group exactly. As a travel blog, Just-Wanderlust.com has a very specific target group that is interested in travel and tourism, but also in numerous related topics. The topics of travel, hotels, air travel and vacation are of course central aspects, but lifestyle, sport, art, entertainment, technology, nutrition, cars, investments and real estate are also relevant for our target group.

Features
Agebetween 25 and 54 years ago
Gender53,3 percent women, 46,7 percent men
OriginGermany (78%), Austria (6%) and Switzerland (4%) - rest of Europe (Spain, Italy, France, Portugal) and worldwide: 12%
InterestsPreference for travel, hotels, air travel, vacations, lifestyle, sports, art, entertainment, technology, nutrition, cars, investments and real estate
AcquisitionOrganic search (74%), social media (21%), direct views (5%)

Just-Wanderlust.com is ranked by the popular travel blog Unaufschiebbar.de in the largest travel blogs in Germany guided.

5. Successful cooperation

Just Wanderlust has attracted numerous cooperation partners over time. We maintain long-term collaborations with many of them. We have been a long-term cooperation partner of the premium electronics manufacturer since 2022 Apple in the form of product tests and experience reports such as On the go with the iPhone 13 Pro Max and the iPad or Work on the go with the MacBook and document how we use the company's products for photography, location-independent work and the creative and technical tasks on the travel blog at home and worldwide when traveling. In the hotel industry, we have long-term successful partnerships with brands such as Mövenpick from the Accor-Group. With over 5.100 hotels in over 100 countries, Accor is one of the largest hotel groups in the world.

Testimonials – customer reviews

Our cooperation partners

Discover the exciting world of travel with our cooperation partners in the travel blog Just-Wanderlust.com! Inspiring travel reports, insider tips and fascinating adventures around the world that have taken place with the support of companies from the travel industry and other suitable industries. Our partnerships allow us to bring readers exclusive content and valuable insights into the world's most exciting travel destinations.

I am particularly pleased about the long-term, successful cooperation with the electronics group Apple and the tourism company Accor, one of the largest hotel providers in the world. I regularly put in detailed test reports Appleproducts and show how you can use the devices optimally when traveling and on vacation - such as in On the go with iPhone and iPad or Work on the go with Mac. For the Accor Group, I present hotels and resorts in experience reports - such as for Movenpick Resort Soma Bay.

I would also like to highlight the collaboration with Restube, a provider of water rescue equipment. We act as brand ambassadors for the company and regularly post about the use of the products on our social media channels. We also have a number of editorial contributions written about the products.

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Blue Ocean Dive Centers
Hilton Hotels Resorts

We have already successfully worked with other, very different companies for our travel reports and experience reports. For example, we reported on travel-specific language courses using the language app Babbel. We cooperated with the Bank of Scotland on the topic of travel financing and reported on investing while traveling with the investment provider VisualVest. We reported on the innovative payment service paydirekt with Sparkasse and we cooperated with the blind booking portal Blookery.de on the topic of short vacations.

Some of our travel reports were created as part of press trips and press invitations, which gave us exclusive insights into first-class holiday destinations. These include the Coco Collection in the Maldives, the Egyptian luxury hotels Cleopatra Luxury Resorts and the Canary Islands tourism organization Gran Canaria Blue. In addition, we work with affiliate partners such as Amazon Partnerset, Check24 and the travel portal weg.de to present our readers with the best offers.

In the field of sports and smartwatches, we look forward to long-term cooperation with providers such as Apple, Garmin and Suunto to recommend our readers the best products for their sports activities.

We use material from Icons8 on this page – https://icons8.de

6. Travel blog cooperation - prices and services

In principle, we set all prices in individual consultation with the customers.

Services Price
Editorial Sponsored Post (Advertorial)from € 879
Press trips with coverageDepending on the individual case – reimbursement of travel costs and fees
Display Advertising (Superbanner or Content Ad)from 449 euros per month
Instagram post (price per piece)from € 299
Facebook post (price per piece)from € 149
Twitter post (price per piece)from € 129
Social Media Ads Campaigndepending on the individual case and the defined budget
Google Ads campaigndepending on the individual case and the defined budget
* All prices plus German VAT. We reserve the right to only enter into travel blog collaborations that are thematically and content-wise also suitable for Just Wanderlust. All services are also available as a package with an individual price offer. 

Experience the benefits of working with an experienced travel blogger and content expert

With Just-Wanderlust.com you have a professional partner at your side who, thanks to his profound experience as a content specialist, journalist and online editor, creates high-quality and sustainable content. Thanks to my varied work in publishing editorial offices, as a PR manager with a focus on classic press work, print and online editing as well as online and social media marketing, I can offer you a wide range of skills. In recent years my focus has shifted to the various facets of online and social media marketing. I use this expertise for my B2B customers as an online marketing agency in the tourism sector and for the design of the travel blog Just-Wanderlust.com.

My goal is to ensure the highest editorial quality standards on Just-Wanderlust.com and to provide readers with compelling, value-added stories that inspire and engage them.
My goal is to ensure the highest editorial quality standards on Just-Wanderlust.com and to provide readers with compelling, value-added stories that inspire and engage them.

My goal is to ensure the highest editorial quality standards on Just-Wanderlust.com and to provide readers with compelling, value-added stories that inspire and engage them. At the same time, I enable advertising partners to benefit from this reach. My acquired SEO know-how means that my posts appear high in the search engine results, enabling me to compete with industry-leading travel companies and publishers for the top spots in the search engines. Use the advantages of a blog cooperation to grow with us and benefit from greater reach, awareness, attention and ultimately higher sales for your product in the short and medium term. We are happy to accompany you in every phase of the travel blog cooperation and support you in choosing the right advertising material - of course also in a package.

Blog cooperations and blogger relations

More posts about online marketing, social media marketing and blog marketing

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My core disciplines in online marketing

Benefit from my expertise as a small, expert online marketing agency - especially in content marketing, blog marketing, social media marketing, influencer marketing, as a text agency for tourism topics, in storytelling, advertorials and travel blogging. Collaborate or benefit from professional online marketing advice and coaching in travel and tourism. I also offer online courses with my expertise. Discover my core disciplines below, in which I can support you with my in-depth specialist knowledge for your business.

Background knowledge & expertise

My free online marketing guide

In the world of online marketing, there is a wealth of information and techniques one should know in order to be successful. But where do you start and how do you keep track? One option is to use advice articles written by experts that offer valuable tips and tricks. Below I have compiled a selection of my most important online marketing advice articles that will help you to improve your online presence and make your company successful. From social media marketing to search engine optimization to creating a winning marketing strategy, you'll find valuable information here that will help you on your way to success.

GuidesSubject
Blog marketingBlog cooperations & blogger relations
become a blogger - Why travel blog?
Create travel blog
monetize blog (Make money with travel blogs)
Find blog cooperation partners
Outdoor Blog Marketing
Good travel blogs (Best travel blogs in Germany)
The best lifestyle blogs
How much does a Travel Blogger make?
What are blogs?
Why travel blogs?
Find bloggers for press trips
Social media marketingInfluencer relations
Influencer
Cooperation request to influencers
Travel Influencers List
get instagram followers
Influencer Travel
Content marketingcreate content
journaling
Online marketing in generalPersonal Branding
learn to sell
elevator pitch
Location-independent workwork
Work anywhere
work remotely
Digital nomads
Work on the go with MacBook
Artificial intelligenceFuture of travel blogs with ChatGPT

FAQs Blog Cooperations and Blogger Relations – the most important questions and answers

I have put together for you the most important and most frequently asked questions - and of course their answers - about blog cooperations and blogger relations. Because regardless of whether those responsible in companies, bloggers: in or influencers: in - whoever approaches blog collaborations with sensitivity and prior knowledge will be more successful in dealing with advertising partners.

How do you write to bloggers?

You can contact a blogger in writing or by telephone. As a blogger and influencer, I prefer to receive written cooperation inquiries, as I can react to the request in an informed and well-prepared manner and make first constructive suggestions for the cooperation. In this way, the best possible and most effective advertising options can be determined for the individual case and the success of a campaign can be optimized. A written cooperation request to bloggers and influencers by email should contain the following information:

1. A polite and friendly form of address.
2. Presentation of oneself and of the company.
3. The relationship between company, products and services to the blog.
4. Define the scope of the cooperation with the advertising options in a short pitch.
5. Communicate the offer, price expectations and the financial framework of the blogger cooperation transparently and openly.
6. Insert the contact data as a signature in the email.
7. It is essential to pay attention to spelling and polite and friendly wording.

How do you submit a cooperation request?

A cooperation request to a company, a brand or a cooperation partner of any kind can be made in writing or by telephone. I prefer written cooperation inquiries, as you can put your request in the form of a pitch to those responsible in the company and give those responsible in the company time to think about the request and respond accordingly. A written cooperation request from a blogger or influencer to a company via email should contain the following information:

1. A polite and friendly form of address.
2. Introducing yourself.
3. The relationship to the company, products and services.
4. Define the scope of the cooperation with the advertising options in a short pitch.
5. Attach the media kit as a PDF in the appendix to support the cooperation request with facts and figures.
6. Insert the contact data as a signature in the email.
7. It is essential to pay attention to spelling and polite and friendly wording.

How does a cooperation work?

A cooperation with a blogger or influencer usually works as follows:

1. The blogger / influencer is contacted and written to by a company.
2. The blogger / influencer expresses their interest in the cooperation, gives the company an initial assessment of the strategically preferred advertising measures and gives their asking price for the cooperation.
3. When companies and bloggers / influencers come together, the advertising measures are discussed together - usually a sponsored post or advertorial.
4. The blogger / influencer then carries out the discussed advertising measures exactly as specified.
5. The next step is reporting: the blogger / influencer evaluates the analytics for the company in order to evaluate the success of the campaign and adjust the online marketing strategy if necessary.
6. If necessary, a long-term cooperation between the company and blogger / influencer can run for months and years.

The process of a blog or Instagram cooperation can of course vary from case to case and the parameters can of course be set completely individually.

How do you write to an influencer?

You can contact an influencer both in writing and by telephone. As an influencer, I prefer to receive written cooperation inquiries, as I can react to the request in an informed and well-prepared manner and make initial constructive suggestions for the cooperation. In this way, the best possible and most effective advertising options can be determined for the individual case and the success of a campaign can be optimized. A written cooperation request to influencers by email should contain the following information:

1. A polite and friendly form of address.
2. Presentation of oneself and of the company.
3. The relation between company, products and services to the blog or Instagram channel.
4. Define the scope of the cooperation with the advertising options in a short pitch.
5. Communicate the offer, price expectations and the financial framework of the blogger cooperation transparently and openly.
6. Insert the contact data as a signature in the email.
7. It is essential to pay attention to spelling and polite and friendly wording.

How do I write a request?

A cooperation request to a company, a brand or a cooperation partner of any kind can be made in writing or by telephone. I prefer written cooperation inquiries, as you can put your request in the form of a pitch to those responsible in the company and give those responsible in the company time to think about the request and respond accordingly. A written cooperation request from a blogger or influencer to a company via email should contain the following information:

1. A polite and friendly form of address.
2. Introducing yourself.
3. The relationship to the company, products and services.
4. Define the scope of the cooperation with the advertising options in a short pitch.
5. Attach the media kit as a PDF in the appendix to support the cooperation request with facts and figures.
6. Insert the contact data as a signature in the email.
7. It is essential to pay attention to spelling and polite and friendly wording.

How can you write to brands?

A cooperation request to a company, a brand or a cooperation partner of any kind can be made in writing or by telephone. I prefer written cooperation inquiries, as you can put your request in the form of a pitch to those responsible in the company and give those responsible in the company time to think about the request and respond accordingly. A written cooperation request from a blogger or influencer to a company via email should contain the following information:

1. A polite and friendly form of address.
2. Introducing yourself.
3. The relationship to the company, products and services.
4. Define the scope of the cooperation with the advertising options in a short pitch.
5. Attach the media kit as a PDF in the appendix to support the cooperation request with facts and figures.
6. Insert the contact data as a signature in the email.
7. It is essential to pay attention to spelling and polite and friendly wording.

How do you cooperate with influencers?

The best way to get to know influencers is to write and contact them on Instagram or the social media platform you want. Alternatively, you can get in touch with them by email or phone. Another way to get to know influencers is to use platforms such as Eqolot (Blogfoster) and come into contact with influencers there. As an influencer, I prefer to receive written cooperation inquiries, as I can react to the request in an informed and well-prepared manner and make initial constructive suggestions for the cooperation. In this way, the best possible and most effective advertising options can be determined for the individual case and the success of a campaign can be optimized. A written cooperation request to influencers by email should contain the following information:

1. A polite and friendly form of address.
2. Presentation of oneself and of the company.
3. The relation between company, products and services to the blog or Instagram channel.
4. Define the scope of the cooperation with the advertising options in a short pitch.
5. Communicate the offer, price expectations and the financial framework of the blogger cooperation transparently and openly.
6. Insert the contact data as a signature in the email.
7. It is essential to pay attention to spelling and polite and friendly wording.

How do you communicate with influencers?

The best way to communicate with influencers is to write and contact them on Instagram or the social media platform you want. Alternatively, you can get in touch with them by email or phone. Another way to get to know influencers is to use platforms like Eqolot (Blogfoster) and come into contact with influencers there. As an influencer, I prefer to receive written cooperation inquiries, as I can react to the request in an informed and well-prepared manner and make initial constructive suggestions for the cooperation. In this way, the best possible and most effective advertising options can be determined for the individual case and the success of a campaign can be optimized. A written cooperation request to influencers by email should contain the following information:

1. A polite and friendly form of address.
2. Presentation of oneself and of the company.
3. The relation between company, products and services to the blog or Instagram channel.
4. Define the scope of the cooperation with the advertising options in a short pitch.
5. Communicate the offer, price expectations and the financial framework of the blogger cooperation transparently and openly.
6. Insert the contact data as a signature in the email.
7. It is essential to pay attention to spelling and polite and friendly wording.

How much money for cooperation?

The financial framework and the money for a cooperation usually vary from case to case. They are renegotiated with every blogger and influencer cooperation request. Unless the influencer has a price list that he or she strictly adheres to. As a guideline, Instagram influencers can charge around 10 euros per 1.000 followers for a published post. You can also charge around 1.000 euros per 10 followers for an Instagram story. On a blog or website, the guideline value for the price of an advertorial (paid contribution) is around 150 euros per 10.000 monthly visitors. But as I said: the prices can be set individually between the company and the publisher after consultation.

How much do you earn with a cooperation?

The financial framework and the money for a cooperation usually vary from case to case. They are renegotiated with every blogger and influencer cooperation request. Unless the influencer has a price list that he or she strictly adheres to. As a guideline, Instagram influencers can charge around 10 euros per 1.000 followers for a published post. You can also charge around 1.000 euros per 10 followers for an Instagram story. On a blog or website, the guideline value for the price of an advertorial (paid contribution) is around 150 euros per 10.000 monthly visitors. But as I said: the prices can be set individually between the company and the publisher after consultation.

How many followers for cooperation?

How many followers are required for a cooperation is a highly individual matter, which is determined depending on the niche and topic of the influencer (s). As a rule, as a niche influencer with a fixed topic, you can expect the first inquiries from around 1.000 followers. If you run a highly specialized blog or Instagram channel, you can count on inquiries even with fewer followers. Instagram accounts with 10.000 followers or more are considered to be professionally operated and usually receive regular inquiries.

How do you get together with influencers?

There are many opportunities to meet influencers. The best way to get to know influencers is to write and contact them on Instagram or the social media platform you want. Alternatively, you can get in touch with them by email or phone. Another way to get to know influencers is to use platforms like Eqolot (Blogfoster) and come into contact with influencers there. You can also take part in blogger and influencer meetings and social media conferences.

Where do you get to know influencers?

The best way to get to know influencers is to write and contact them on Instagram or the social media platform you want. Alternatively, you can get in touch with them by email or phone. Another way to get to know influencers is to use platforms like Eqolot (Blogfoster) and come into contact with influencers there. You can also take part in blogger and influencer meetings and social media conferences.

How can you become an influencer?

You can become an influencer by opening a social media channel on Instagram, Facebook, Twitter, YouTube, Twitch or numerous other platforms. The hottest social media platform is still Instagram. Accordingly, most people who want to become influencers also want to be successful on Instagram. To become an influencer, all you have to do is create your social media accounts and start posting high-quality posts that offer added value for your potential target group in terms of topic and content. Over time, you will gain followers and see your Instagram account grow as an influencer. You should post high quality content regularly and consistently - this is still the best route to success.

How are influencers paid?

The financial framework and the money for a cooperation usually vary from case to case. They are renegotiated with every blogger and influencer cooperation request. Unless the influencer has a price list that he or she strictly adheres to. As a guideline, Instagram influencers can charge around 10 euros per 1.000 followers for a published post. You can also charge around 1.000 euros per 10 followers for an Instagram story. On a blog or website, the guideline value for the price of an advertorial (paid contribution) is around 150 euros per 10.000 monthly visitors. But as I said: the prices can be set individually between the company and the publisher after consultation.

How much can you ask per story?

The financial framework and the money for a cooperation usually vary from case to case. They are renegotiated with every blogger and influencer cooperation request. Unless the influencer has a price list that he or she strictly adheres to. As a guideline, Instagram influencers can charge around 10 euros per 1.000 followers for a published post. You can also charge around 1.000 euros per 10 followers for an Instagram story. On a blog or website, the guideline value for the price of an advertorial (paid contribution) is around 150 euros per 10.000 monthly visitors. But as I said: the prices can be set individually between the company and the publisher after consultation.

How much can you charge for Instagram advertising?

The financial framework and the money for a cooperation usually vary from case to case. They are renegotiated with every blogger and influencer cooperation request. Unless the influencer has a price list that he or she strictly adheres to. As a guideline, Instagram influencers can charge around 10 euros per 1.000 followers for a published post. You can also charge around 1.000 euros per 10 followers for an Instagram story. On a blog or website, the guideline value for the price of an advertorial (paid contribution) is around 150 euros per 10.000 monthly visitors. But as I said: the prices can be set individually between the company and the publisher after consultation.

How much do you earn with 10.000 followers?

With 10.000 followers you earn around 100 euros per post on Instagram. The financial framework and the money for a cooperation usually vary from case to case. They are renegotiated with every blogger and influencer cooperation request. Unless the influencer has a price list that he or she strictly adheres to. As a guideline, Instagram influencers can charge around 10 euros per 1.000 followers for a published post. You can also charge around 1.000 euros per 10 followers for an Instagram story. On a blog or website, the guideline value for the price of an advertorial (paid contribution) is around 150 euros per 10.000 monthly visitors. But as I said: the prices can be set individually between the company and the publisher after consultation.

What do you do in a cooperation?

In a cooperation, companies plan an advertising campaign together with an advertising partner such as an influencer or blogger. The general conditions of this advertising campaign are recorded in the blogger briefing or influenza briefing. The influencer or blogger then produces the previously defined content and publishes it for his followers (target group). After the content has been published, the performance of the campaign is evaluated.

What does an influencer earn per month?

The earnings of an influenza can vary widely. Many small influencers earn nothing for months and are suddenly approached by companies or agencies to take part in an influencer campaign. Influencers with special niches or many followers (more than 10.000) can achieve regular earnings and income. Depending on the number of followers and the topic in which the influenza is active, you can earn very differently: anything is conceivable between 300 euros a month and 100.000 euros a month.

How do I get more followers on Instagram?

To get more followers on Instagram, post high quality content regularly and consistently - it's still the best route to success. You should look for a thematic niche and establish yourself in this niche with quality content. Interested parties will find you so easily on Instagram and will usually follow you because many special interest topics are a highly reactive target group. This is how you can get more followers on Instagram.

What cooperation?

In a cooperation, companies plan an advertising campaign together with an advertising partner such as an influencer or blogger. The general conditions of this advertising campaign are recorded in the blogger briefing or influenza briefing. The influencer or blogger then produces the previously defined content and publishes it for his followers (target group). After the content has been published, the performance of the campaign is evaluated.

How do you get influencers' attention?

The best way to attract influencers is to contact them. There are basically many opportunities to meet influencers. The best way to get to know influencers is to write and contact them on Instagram or the social media platform you want. Alternatively, you can get in touch with them by email or phone. Another way to get to know influencers is to use platforms like Eqolot (Blogfoster) and come into contact with influencers there. You can also take part in blogger and influencer meetings and social media conferences.

How do you get influencers' attention?

The best way to attract bloggers' attention is to contact them. There are many opportunities to meet influencers. The best way to get to know bloggers is to write and contact them on their blog or whatever social media platform you want. Alternatively, you can get in touch with them by email or phone. Another way to get to know bloggers is to use platforms like Eqolot (Blogfoster) and get in touch with influencers there. You can also take part in blogger and influencer meetings and social media conferences.

What is an influencer cooperation?

In a cooperation, companies plan an advertising campaign together with an advertising partner such as an influencer or blogger. The general conditions of this advertising campaign are recorded in the blogger briefing or influenza briefing. The influencer or blogger then produces the previously defined content and publishes it for his followers (target group). After the content has been published, the performance of the campaign is evaluated.

What is a blogger cooperation?

In a cooperation, companies plan an advertising campaign together with an advertising partner such as an influencer or blogger. The general conditions of this advertising campaign are recorded in the blogger briefing or influenza briefing. The influencer or blogger then produces the previously defined content and publishes it for his followers (target group). After the content has been published, the performance of the campaign is evaluated.

Which social media platforms do influencers use?

Influencers use different social media platforms to reach their followers and fans. The currently most popular platform among consumers, influencers and companies is Instagram. Everyone who currently wants to get involved in the business is present there. However, there are numerous other platforms, each of which can be used to reach a different target group. To name just a few examples of influencer platforms:
1.Instagram
2. Facebook
3.Twitter
4.Pinterest
5 LinkedIn
6. Twitter
7.OnlyFans

How do I get a cooperation?

There are two ways to get a cooperation. Either you are contacted by a company as an influencer, vlogger or blogger or you turn to the company yourself with your request for cooperation. The best thing to do is to contact the company's blogger relations, marketing or social media department to pitch for a cooperation. In a cooperation, companies plan an advertising campaign together with an advertising partner such as an influencer or blogger. The general conditions of this advertising campaign are recorded in the blogger briefing or influenza briefing. The influencer or blogger then produces the previously defined content and publishes it for his followers (target group). After the content has been published, the performance of the campaign is evaluated.

How does a cooperation work?

In a cooperation, companies plan an advertising campaign together with an advertising partner such as an influencer or blogger. The general conditions of this advertising campaign are recorded in the blogger briefing or influenza briefing. The influencer or blogger then produces the previously defined content and publishes it for his followers (target group). After the content has been published, the performance of the campaign is evaluated.

How much money for cooperation?

The financial framework and the money for a cooperation usually vary from case to case. They are renegotiated with every blogger and influencer cooperation request. Unless the influencer has a price list that he or she strictly adheres to. As a guideline, Instagram influencers can charge around 10 euros per 1.000 followers for a published post. You can also charge around 1.000 euros per 10 followers for an Instagram story. On a blog or website, the guideline value for the price of an advertorial (paid contribution) is around 150 euros per 10.000 monthly visitors. But as I said: the prices can be set individually between the company and the publisher after consultation.

How do you ask about a cooperation?

A cooperation request to a company, a brand or a cooperation partner of any kind can be made in writing or by telephone. As a blogger and influencer, I prefer written cooperation inquiries, as you can put your request in the form of a pitch to those responsible in the company and give those responsible in the company time to think about the request and respond accordingly. A written cooperation request from a blogger or influencer to a company via email should contain the following information:

1. A polite and friendly form of address.
2. Introducing yourself.
3. The relationship to the company, products and services.
4. Define the scope of the cooperation with the advertising options in a short pitch.
5. Attach the media kit as a PDF in the appendix to support the cooperation request with facts and figures.
6. Insert the contact data as a signature in the email.
7. It is essential to pay attention to spelling and polite and friendly wording.

What is a blog collaboration?

A blog collaboration is a collaboration between a blogger or influencer and a company where both sides benefit from each other. The blogger typically creates content that promotes the company's product, service, or brand, while the company rewards the blogger, financially or otherwise, for their work.

What are the benefits of blog collaborations for companies?

Blog collaborations offer a number of benefits to businesses, including:
– Increased reach and visibility of their brand
– Authentic presentation of your products or services
– Reaching a targeted and engaged audience
– Increasing awareness, trust and credibility
– Increase traffic, interactions and ultimately sales

What types of blog collaborations are there?

There are different types of blog collaborations, some of which include:
– Sponsored posts or advertorials
– Product placements or reviews
– Giveaways and sweepstakes
– Affiliate Marketing
– Banner advertising
– Organization of events or workshops
– Press trips and travel reports

How do I find the right blogger or influencer for my brand?

In order to find the right blogger or influencer for a cooperation, companies should take the following steps:
– Research bloggers working in your industry or niche
– Verification of blogger reach, audience and engagement
– Contacting potential bloggers and presenting your brand and cooperation ideas

How do you design a successful blog cooperation?

A successful blog collaboration is based on solid communication and clear agreements between the parties involved. This includes:
– Defining the goals and expectations of the cooperation
– Clear agreements about the type of cooperation and the content to be created
– Transparency regarding remuneration, schedule and legal aspects
Regular communication and feedback throughout the collaboration

How is a blog cooperation remunerated?

The remuneration for a blog cooperation can vary and depends on various factors, such as the reach of the blogger, the type of cooperation and the requirements of the company. Common compensation models include:
– One-off payments for specific content or promotions
– Commission-based models (e.g. affiliate marketing)
– Product or service exchange
– Long-term partnerships or ambassador programs

How do I measure the success of a blog collaboration?

In order to measure the success of a blog cooperation, companies can use various key figures, such as:
– Number of hits and page views of the created content
– Number of clicks on linked products or offers
- Social media interactions such as likes, shares, comments and follower growth
– Increase in sales or generated leads that can be directly attributed to the cooperation
– Brand awareness and image improvement in the target group
Quality feedback from customers and the community

How do you ensure that a blog cooperation is legally sound?

In order to avoid legal problems with a blog cooperation, both parties should note the following points:
– Transparent labeling of paid or sponsored content (e.g. with the reference “Advertisement” or “Advertisement”)
– Compliance with data protection guidelines, especially when processing personal data
– Correct use of copyrighted material (e.g. images, videos, texts)
– Clear contractual agreements that regulate all relevant aspects of the cooperation

How can bloggers and companies build long-term partnerships?

Long-term partnerships between bloggers and businesses can be fostered through the following steps:
– Continuous communication and open exchange about expectations, successes and opportunities for improvement
– Periodic review of collaboration and adjustment to changing needs or goals
– Development of joint projects or campaigns that are tailored to the strengths of both partners
– Building trust through transparency, reliability and mutual support

How do you remain authentic as a blogger or company in blog collaborations?

Authenticity in blog collaborations is achieved by:
Maintains clear and honest communication between both parties
Carefully selecting suitable partners whose values ​​and target groups match their own
Promotes products or services that you value and use yourself as a blogger or company
Shares honest opinions and experiences, even if they are not always positive
Always keep the needs and interests of your own target group in focus and respond to their feedback.

How does influencer marketing work?

In influencer marketing, a company - a brand - cooperates with an influencer: in, who, as an advertising face, advertises the company's products and services on their social media channels. Companies and influencers can also be represented by influencer marketing agencies who manage the relevant campaigns.

What types of influencer marketing are there?

The most important forms of influencer marketing are

Instagram Marketing
Blog Marketing
Facebook Marketing
Youtube marketing
Twitter marketing
Pinterest marketing

Influencers often have popular social media channels on these platforms. Companies and influencer marketing agencies look for suitable influencers: inside according to the preference of the channel and the target group.

How much does influencer marketing cost?

For influencer marketing marketing, companies and influencer marketing agencies should budget roughly 10 euros per 1000 followers on Instagram and Facebook or 100 euros per 10.000 monthly unique visitors on blogs. However, the exact price is a matter of individual negotiation between the company, agency and influencer: in.

Where should influencer marketing be classified?

Influencer marketing is part of social media marketing - and social media marketing is a variant of online marketing.

How are influencers paid?

Influencers are usually self-employed and write invoices for the amount previously agreed with the influencer marketing agency or the company. As small business owners, some influencers do not have to report sales tax. Larger and successful influencers, on the other hand, have to show 19 percent sales tax on their services.

How is influencer doing?

In influencer marketing, a company - a brand - cooperates with an influencer: in, who, as an advertising face, advertises the company's products and services on their social media channels. Companies and influencers can also be represented by influencer marketing agencies who manage the relevant campaigns. For the publication of content with advertising effect - content in the form of photos, videos and texts - the digital creator receives payments from companies or influencer marketing agencies.

What is a biz influencer?

A biz influencer or business influencer is an advertising medium that is primarily aimed at business followers. He or she deals with business topics and motivational topics in order to inspire a target group interested in professional life for his content.

Are influencers advertising media?

Yes, basically influencers are advertisers or advertising faces who appear in front of their followers and advertise a product like celebrities do in TV commercials. The only real difference is that the influencer (s): has often built the reach of their social media channel on their own and does not use the existing reach of a television broadcaster. Influencers also lack the gatekeeper function that a television broadcaster has. With a little skill, anyone can become an influencer: in to an advertising medium: in.

How much does an influencer post cost?

For influencer marketing marketing, companies and influencer marketing agencies should budget roughly 10 euros per 1000 followers on Instagram and Facebook or 100 euros per 10.000 monthly unique visitors on blogs. However, the exact price is a matter of individual negotiation between the company, agency and influencer: in.

What does an influencer video cost?

If an influencer should publish a paid advertising video on Instagram, the price is roughly 10 euros per 1000 followers per video sequence. If several video sequences - such as Instagram stories - are to be published, the costs add up. However, the exact price is a matter of individual negotiation between the company, agency and influencer: in.

How much does an advertisement on Instagram cost?

The cost of Instagram ads depends on numerous factors. On the one hand from the goal of the Instagram advertising campaign, the precision of the target group definition and the professional design of the campaign.

Why is influencer marketing a very powerful marketing tool?

Since the influencer (s) has a high level of trustworthiness and a positive, authoritative bottom-down relationship with the followers, consumers can easily be motivated to buy products or services. This is likely to be the primary explanation why more and more companies are using influencer marketing, as this form of advertising has turned out to be a very target group-specific form of addressing consumers with relatively little wastage.

What influence do influencers have on their followers?

Since the influencer (s) has a high level of trustworthiness and a positive, authoritative bottom-down relationship with the followers, consumers can easily be motivated to buy products or services. This is likely to be the primary explanation why more and more companies are using influencer marketing, as this form of advertising has turned out to be a very target group-specific form of addressing consumers with relatively little wastage.

How many companies use influencer marketing?

More and more companies are using influencer marketing, as this form of advertising has turned out to be a very target group-specific form of addressing consumers, with relatively little wastage. Since the influencer (s) has a high level of trustworthiness among the followers, it is easy for consumers to be motivated to buy products or services.

What does an influencer earn per month?

The earnings of an influenza can vary widely. Many small influencers earn nothing for months and are suddenly approached by companies or influencer marketing agencies to take part in an influencer campaign. Influencers with special niches or many followers (more than 10.000) can achieve regular earnings and income. Depending on the number of followers and the topic in which the influenza is active, you can earn very differently: anything is conceivable between 300 euros a month and 100.000 euros a month.

What do you earn as an influencer in Germany?

The earnings of an influenza can vary widely. Many small influencers earn nothing for months and are suddenly approached by companies or influencer marketing agencies to take part in an influencer campaign. Influencers with special niches or many followers (more than 10.000) can achieve regular earnings and income. Depending on the number of followers and the topic in which the influenza is active, you can earn very differently: anything is conceivable between 300 euros a month and 100.000 euros a month.

How do influencers make money with Instagram?

In influencer marketing on Instagram, a company - a brand - cooperates with an influencer: in, who, as an advertising face, advertises the company's products and services on their social media channels. Companies and influencers can also be represented by influencer marketing agencies who manage the relevant campaigns. For the publication of content with advertising effect - content in the form of photos, videos and texts - the digital creator receives payments from companies or influencer marketing agencies.

How does Instagram influencer work?

In influencer marketing on Instagram, a company - a brand - cooperates with an influencer: in, who, as an advertising face, advertises the company's products and services on their social media channels. Companies and influencers can also be represented by influencer marketing agencies who manage the relevant campaigns. For the publication of content with advertising effect - content in the form of photos, videos and texts - the digital creator receives payments from companies or influencer marketing agencies.

What is an influencer simply explained?

An influencer is an advertising face on a social media platform such as Instagram, Facebook or TikTok and a more or less high-reach channel. The influencer (s): in posts content - content in the form of photos, videos and texts - that is aimed at its followers in a target-group-specific manner. If the influencer or the influencer: posts interesting content, more people will follow him or her and he or she will build a reach. Companies, brands and influencer marketing agencies can use this reach by letting the influencer (s) advertise their products or services.

For what and who do influencers advertise?

Influencers: inside advertise companies or brands. In influencer marketing, a company - a brand - cooperates with an influencer: in, who, as an advertising face, advertises the company's products and services on their social media channels. Companies and influencers can also be represented by influencer marketing agencies who manage the relevant campaigns. For the publication of content with advertising effect - content in the form of photos, videos and texts - the digital creator receives payments from companies or influencer marketing agencies.

How much does an Influencer make?

The earnings of an influencer can vary greatly. Many small influencers don't earn anything for months and are suddenly approached by companies or influencer marketing agencies to take part in an influencer campaign. Influencers with special niches or many followers (more than 10.000) can generate regular earnings and income. Depending on the number of followers and the topic in which the influenza is active, you can earn very differently: anything is conceivable between 300 euros a month and 100.000 euros a month.

How do you become a travel influencer?

You become a Travel Influencer:in by opening a social media channel on Instagram, Facebook, Twitter or TikTok and publishing travel-related content there in accordance with the specifications of the respective channel. If you publish high-quality content, you will get more and more followers (subscribers) over time and accordingly increase the reach of your channel. The main way to become a travel influencer is to create and publish high-quality travel content on a regular basis. With a bit of luck and with the appropriate reach, influencers can then cooperate with companies where the influencer can earn money.

How much do German influencers earn?

The earnings of a German influencer can vary greatly. Many small influencers don't earn anything for months and are suddenly approached by companies or influencer marketing agencies to take part in an influencer campaign. Influencers with special niches or many followers (more than 10.000) can generate regular earnings and income. Depending on the number of followers and the topic in which the influenza is active, you can earn very differently: anything is conceivable between 300 euros a month and 100.000 euros a month.

How does influencer work?

In influencer marketing, a company - a brand - cooperates with an influencer: in, who, as an advertising face, advertises the company's products and services on their social media channels. Companies and influencers can also be represented by influencer marketing agencies who manage the relevant campaigns. For the publication of content with advertising effect - content in the form of photos, videos and texts - the digital creator receives payments from companies or influencer marketing agencies.

What's so great about influencers?

An influencer is an advertising face on a social media platform such as Instagram, Facebook or TikTok and a more or less wide-ranging channel. That very easily explains the question: What is so great about influencers? The influencer posts content - content in the form of photos, videos and texts - that is aimed at his or her followers in a specific target group. With high-quality content, influencers can offer their followers great added value. If the influencer posts interesting content, more people follow him or her and he or she builds a reach. Companies, brands and influencer marketing agencies can use this reach by letting the influencer advertise their products or services.

FAQs Influencer Marketing - the most important questions and answers

How does influencer marketing work?

In influencer marketing, a company - a brand - cooperates with an influencer: in, who, as an advertising face, advertises the company's products and services on their social media channels. Companies and influencers can also be represented by influencer marketing agencies who manage the relevant campaigns.

What types of influencer marketing are there?

The most important forms of influencer marketing are

Instagram Marketing
Blog Marketing
Facebook Marketing
Youtube marketing
Twitter marketing
Pinterest marketing

Influencers often have popular social media channels on these platforms. Companies and influencer marketing agencies look for suitable influencers: inside according to the preference of the channel and the target group.

How much does influencer marketing cost?

For influencer marketing marketing, companies and influencer marketing agencies should budget roughly 10 euros per 1000 followers on Instagram and Facebook or 100 euros per 10.000 monthly unique visitors on blogs. However, the exact price is a matter of individual negotiation between the company, agency and influencer: in.

Where should influencer marketing be classified?

Influencer marketing is part of social media marketing - and social media marketing is a variant of online marketing.

How are influencers paid?

Influencers are usually self-employed and write invoices for the amount previously agreed with the influencer marketing agency or the company. As small business owners, some influencers do not have to report sales tax. Larger and successful influencers, on the other hand, have to show 19 percent sales tax on their services.

How is influencer doing?

In influencer marketing, a company - a brand - cooperates with an influencer: in, who, as an advertising face, advertises the company's products and services on their social media channels. Companies and influencers can also be represented by influencer marketing agencies who manage the relevant campaigns. For the publication of content with advertising effect - content in the form of photos, videos and texts - the digital creator receives payments from companies or influencer marketing agencies.

What is a biz influencer?

A biz influencer or business influencer is an advertising medium that is primarily aimed at business followers. He or she deals with business topics and motivational topics in order to inspire a target group interested in professional life for his content.

Are influencers advertising media?

Yes, basically influencers are advertisers or advertising faces who appear in front of their followers and advertise a product like celebrities do in TV commercials. The only real difference is that the influencer (s): has often built the reach of their social media channel on their own and does not use the existing reach of a television broadcaster. Influencers also lack the gatekeeper function that a television broadcaster has. With a little skill, anyone can become an influencer: in to an advertising medium: in.

How much does an influencer post cost?

For influencer marketing marketing, companies and influencer marketing agencies should budget roughly 10 euros per 1000 followers on Instagram and Facebook or 100 euros per 10.000 monthly unique visitors on blogs. However, the exact price is a matter of individual negotiation between the company, agency and influencer: in.

What does an influencer video cost?

If an influencer should publish a paid advertising video on Instagram, the price is roughly 10 euros per 1000 followers per video sequence. If several video sequences - such as Instagram stories - are to be published, the costs add up. However, the exact price is a matter of individual negotiation between the company, agency and influencer: in.

How much does an advertisement on Instagram cost?

The cost of Instagram ads depends on numerous factors. On the one hand from the goal of the Instagram advertising campaign, the precision of the target group definition and the professional design of the campaign.

Why is influencer marketing a very powerful marketing tool?

Since the influencer (s) has a high level of trustworthiness and a positive, authoritative bottom-down relationship with the followers, consumers can easily be motivated to buy products or services. This is likely to be the primary explanation why more and more companies are using influencer marketing, as this form of advertising has turned out to be a very target group-specific form of addressing consumers with relatively little wastage.

What influence do influencers have on their followers?

Since the influencer (s) has a high level of trustworthiness and a positive, authoritative bottom-down relationship with the followers, consumers can easily be motivated to buy products or services. This is likely to be the primary explanation why more and more companies are using influencer marketing, as this form of advertising has turned out to be a very target group-specific form of addressing consumers with relatively little wastage.

How many companies use influencer marketing?

More and more companies are using influencer marketing, as this form of advertising has turned out to be a very target group-specific form of addressing consumers, with relatively little wastage. Since the influencer (s) has a high level of trustworthiness among the followers, it is easy for consumers to be motivated to buy products or services.

What does an influencer earn per month?

The earnings of an influenza can vary widely. Many small influencers earn nothing for months and are suddenly approached by companies or influencer marketing agencies to take part in an influencer campaign. Influencers with special niches or many followers (more than 10.000) can achieve regular earnings and income. Depending on the number of followers and the topic in which the influenza is active, you can earn very differently: anything is conceivable between 300 euros a month and 100.000 euros a month.

What do you earn as an influencer in Germany?

The earnings of an influenza can vary widely. Many small influencers earn nothing for months and are suddenly approached by companies or influencer marketing agencies to take part in an influencer campaign. Influencers with special niches or many followers (more than 10.000) can achieve regular earnings and income. Depending on the number of followers and the topic in which the influenza is active, you can earn very differently: anything is conceivable between 300 euros a month and 100.000 euros a month.

How do influencers make money with Instagram?

In influencer marketing on Instagram, a company - a brand - cooperates with an influencer: in, who, as an advertising face, advertises the company's products and services on their social media channels. Companies and influencers can also be represented by influencer marketing agencies who manage the relevant campaigns. For the publication of content with advertising effect - content in the form of photos, videos and texts - the digital creator receives payments from companies or influencer marketing agencies.

How does Instagram influencer work?

In influencer marketing on Instagram, a company - a brand - cooperates with an influencer: in, who, as an advertising face, advertises the company's products and services on their social media channels. Companies and influencers can also be represented by influencer marketing agencies who manage the relevant campaigns. For the publication of content with advertising effect - content in the form of photos, videos and texts - the digital creator receives payments from companies or influencer marketing agencies.

What is an influencer simply explained?

An influencer is an advertising face on a social media platform such as Instagram, Facebook or TikTok and a more or less high-reach channel. The influencer (s): in posts content - content in the form of photos, videos and texts - that is aimed at its followers in a target-group-specific manner. If the influencer or the influencer: posts interesting content, more people will follow him or her and he or she will build a reach. Companies, brands and influencer marketing agencies can use this reach by letting the influencer (s) advertise their products or services.

For what and who do influencers advertise?

Influencers: inside advertise companies or brands. In influencer marketing, a company - a brand - cooperates with an influencer: in, who, as an advertising face, advertises the company's products and services on their social media channels. Companies and influencers can also be represented by influencer marketing agencies who manage the relevant campaigns. For the publication of content with advertising effect - content in the form of photos, videos and texts - the digital creator receives payments from companies or influencer marketing agencies.

How much does an Influencer make?

The earnings of an influencer can vary greatly. Many small influencers don't earn anything for months and are suddenly approached by companies or influencer marketing agencies to take part in an influencer campaign. Influencers with special niches or many followers (more than 10.000) can generate regular earnings and income. Depending on the number of followers and the topic in which the influenza is active, you can earn very differently: anything is conceivable between 300 euros a month and 100.000 euros a month.

How do you become a travel influencer?

You become a Travel Influencer:in by opening a social media channel on Instagram, Facebook, Twitter or TikTok and publishing travel-related content there in accordance with the specifications of the respective channel. If you publish high-quality content, you will get more and more followers (subscribers) over time and accordingly increase the reach of your channel. The main way to become a travel influencer is to create and publish high-quality travel content on a regular basis. With a bit of luck and with the appropriate reach, influencers can then cooperate with companies where the influencer can earn money.

How much do German influencers earn?

The earnings of a German influencer can vary greatly. Many small influencers don't earn anything for months and are suddenly approached by companies or influencer marketing agencies to take part in an influencer campaign. Influencers with special niches or many followers (more than 10.000) can generate regular earnings and income. Depending on the number of followers and the topic in which the influenza is active, you can earn very differently: anything is conceivable between 300 euros a month and 100.000 euros a month.

How does influencer work?

In influencer marketing, a company - a brand - cooperates with an influencer: in, who, as an advertising face, advertises the company's products and services on their social media channels. Companies and influencers can also be represented by influencer marketing agencies who manage the relevant campaigns. For the publication of content with advertising effect - content in the form of photos, videos and texts - the digital creator receives payments from companies or influencer marketing agencies.

What's so great about influencers?

An influencer is an advertising face on a social media platform such as Instagram, Facebook or TikTok and a more or less wide-ranging channel. That very easily explains the question: What is so great about influencers? The influencer posts content - content in the form of photos, videos and texts - that is aimed at his or her followers in a specific target group. With high-quality content, influencers can offer their followers great added value. If the influencer posts interesting content, more people follow him or her and he or she builds a reach. Companies, brands and influencer marketing agencies can use this reach by letting the influencer advertise their products or services.

FAQs travel blog - the most important questions and answers

How do I make a good travel blog?

You can easily start one own website as a travel blog and become a travel blogger.
- Plan what your blog should be called, secure the appropriate domain and determine which topics you want to focus on.
- Create an externally hosted or self-hosted travel blog with one of the established providers such as WordPress, Wix, Joomla or one of the numerous other providers.
- Design your blog according to your own requirements and preferences. In addition to the design, make sure that the travel blog is GDPR-compliant and performant (optimized for Google Web Vitals).
- Start by writing articles that are as valuable and informative as possible, that offer your readers real added value and that deal with a topic as fully as possible.
- Spread your posts on your social media channels.

How do I make my own blog?

You can easily start making a travel blog and becoming a travel blogger.
- Plan what your blog should be called, secure the appropriate domain and determine which topics you want to focus on.
- Create an externally hosted or self-hosted travel blog with one of the established providers such as WordPress, Wix, Joomla or one of the numerous other providers.
- Design your blog according to your own requirements and preferences. In addition to the design, make sure that the travel blog is GDPR-compliant and performant (optimized for Google Web Vitals).
- Start by writing articles that are as valuable and informative as possible, that offer your readers real added value and that deal with a topic as fully as possible.
- Spread your posts on your social media channels.

What does a travel blogger do?

A travel blog is a website on which a: e travel blogger: writes journalistic-editorial articles about travel, travel tips, travel destinations, types of travel and travel equipment - this includes travel reports and travel reports, but also interviews, columns and the entire range of journalistic design options . The specialty is that the travel blog is very closely tied to the person of the travel blogger. Often, contributions are experience reports that are written in the first-person form, and the author stands as a face and front man next to his content. In addition to his travel blog, the travel blogger (s) can also pursue other activities that are networked with his travel blog. As an influencer, for example, he can operate social media channels on which he posts content that brings other visitors to his website - or vice versa, visitors from the website to the social media channels.

How many travel blogs are there?

The total number of travel blogs can only be estimated - it should be in the range of tens of thousands of travel blogs in Germany alone. In all of Europe and around the world, of course, there are likely to be many more. According to estimates, there are currently more than 2500 travel blogs actively operated in Germany - and the trend is rising. Just-Wanderlust.com is currently one of the 50 travel blogs with the greatest reach in Germany with over 60.000 readers: inside per month.

How can I make money with a travel blog?

If you want to become a travel blogger and start your own travel blog, there are several ways you can make money from it. You basically have the following options:
Banner advertising: You place banners on your website - if these are displayed on the inside of the reader or if someone clicks on them, you will receive a small amount of money each time.
Affiliate Marketing: You build links and banners into your pages and posts that refer you to a product. If the product is bought, you will receive a commission.
Advertorials and sponsored posts: You publish promotional posts on your blog that have been commissioned by companies and advertise a product or service. Don't forget to mark these articles as advertisements.

How should a blog be structured?

You can easily start making a travel blog and becoming a travel blogger.
Plan what your blog will be called and determine which topics you want to focus on.
Create an externally hosted or self-hosted travel blog with one of the established providers such as WordPress, Wix, Joomla or one of the numerous other providers.
Design your blog according to your own requirements and preferences. In addition to the design, make sure that the travel blog is GDPR-compliant and performant (optimized for Google Web Vitals).
Start by writing articles that are as valuable and informative as possible, that offer your readers real added value and that cover a topic as fully as possible.
Spread your posts on your social media channels.

How can you design a travel diary?

Basically, you can write anything in your travel journal that you would like to write there - after all, it is your travel journal. You should, however, think carefully beforehand how you would like to design it - whether you would rather have it printed and written by hand, which many people definitely consider attractive, or in digital form so that you can add and process it later. You can then, for example, create a travel blog and share your experiences publicly. Everything has its advantages and disadvantages. Think carefully about how you design it and what information from a trip you would like to read later. I would definitely add the date, time, place names and people with names, telephone numbers and email addresses, as it is easy to forget such information later.

What can you write in a travel journal?

Basically, you can write anything in your travel journal that you would like to write there - after all, it is your travel journal. You should, however, think carefully beforehand how you would like to design it - whether you would rather have it printed and written by hand, which many people definitely consider attractive, or in digital form so that you can add and process it later. You can then, for example, create a travel blog and share your experiences publicly. Everything has its advantages and disadvantages. Think carefully about how you design it and what information from a trip you would like to read later. I would definitely add the date, time, place names and people with names, telephone numbers and email addresses, as it is easy to forget such information later.

What's in a travel diary?

Think carefully about how you design your travel diary and what information from a trip you would like to read later. Basically, you can write anything in your travel journal that you would like to write there - after all, it is your travel journal. I would definitely add the date, time, place names and people with names, telephone numbers and email addresses, as it is easy to forget such information later.

How do you write a good travel blog?

You can easily start making a travel blog and becoming a travel blogger.
- Plan what your blog should be called and determine which topics you want to focus on as a priority.
- Create an externally hosted or self-hosted travel blog with one of the established providers such as WordPress, Wix, Joomla or one of the numerous other providers.
- Design your blog according to your own requirements and preferences. In addition to the design, make sure that the travel blog is GDPR-compliant and performant (optimized for Google Web Vitals).
- Start by writing articles that are as valuable and informative as possible, that offer your readers real added value and that deal with a topic as fully as possible.
- Spread your posts on your social media channels.

How can you write a travelogue?

Basically, you are very free to design a travel report, a travel story or a travel text. You should write for the reader and provide all important and noteworthy information about a travel destination in an exciting and readable way. Ideally, you should keep the following rules in mind when writing a travel report:
- Answer the W questions: Who? As? Where? When? What? Why?
- Write briefly: short, concise sentences without excessive debauchery so that the reader can follow the action.
- Write your contribution in an exciting and engaging way so that the readers do not fall asleep inside - but do not overdo it either, always stick to the facts.
- Complete your travel report, your travel story or your travel text with clear photos, videos, social media embedding, informative tables and lists.

What is a travel text?

Basically, you are very free to design a travel report, a travel story or a travel text. You should write for the reader and provide all important and noteworthy information about a travel destination in an exciting and readable way. Ideally, you should keep the following rules in mind when writing a travel report:
- Answer the W questions: Who? As? Where? When? What? Why?
- Write briefly: short, concise sentences without excessive debauchery so that the reader can follow the action.
- Write your contribution in an exciting and engaging way so that the readers do not fall asleep inside - but do not overdo it either, always stick to the facts.
- Complete your travel report, your travel story or your travel text with clear photos, videos, social media embedding, informative tables and lists.

What makes a good travel story?

Basically, you are very free to design a travel report, a travel story or a travel text. You should write for the reader and provide all important and noteworthy information about a travel destination in an exciting and readable way. Ideally, you should keep the following rules in mind when writing a travel report:
- Answer the W questions: Who? As? Where? When? What? Why?
- Write briefly: short, concise sentences without excessive debauchery so that the reader can follow the action.
- Write your contribution in an exciting and engaging way so that the readers do not fall asleep inside - but do not overdo it either, always stick to the facts.
- Complete your travel report, your travel story or your travel text with clear photos, videos, social media embedding, informative tables and lists.

How do I write a blog post?

Basically, there are a few simple rules that apply to writing a successful blog entry - for your travel blog, for example.
1. Find an engaging and engaging headline that encourages readers to read and that includes the article's focus keyword.
2. Write a captivating introduction that outlines exactly what readers can expect from your blog post.
3. Structure your post with subheadings and write short paragraphs that make it easier for your readers to read and understand.
4. Add pictures, videos, social embeds, tables, lists and quotes to your blog post.
5. Write clear, exciting and informative - think about what your readers would like to know about this particular topic.

What is a blog example?

A blog example is Just-Wanderlust.com. On my travel blog you can see very clearly how blog posts have to be designed and how a travel blog can basically be structured. You can basically be inspired by it. Just-Wanderlust.com is currently one of the 50 travel blogs with the widest reach in Germany with over 60.000 readers a month.

What is blog writing?

Blog writing means writing on a blog. Originally, a blog was something like an online diary. In the meantime, however, it is a question of professionally designed websites that often contain journalistic-editorial contributions that are written from the blogger's point of view. If you write articles on a blog, you are doing blog writing.

How do you write a travel brochure?

Compared to a travel report, a complete travel report or a travel brochure is a bit more time-consuming and will tend to take up significantly more time. You write a travel guide by trying to bring together all the relevant information about a particular travel destination in as comprehensive and structured a manner as possible. This can be a lot of travel information - for example, about sights, leisure activities, restaurants and hotels, but also about travel, the security situation and many other aspects of a travel destination.

What do you write in a travel guide?

Compared to a travel report, a complete travel guide or a travel brochure is a bit more time-consuming and will tend to take up significantly more time. You write a travel guide by trying to bring together all the relevant information about a particular travel destination in as comprehensive and structured a manner as possible. This can be a lot of travel information - for example, about sights, leisure activities, restaurants and hotels, but also about travel, the security situation and many other aspects of a travel destination.

How do I create a blog on Instagram?

Many users wonder whether it works to create a blog on Instagram. Unfortunately, that confuses a lot of people, so you have to differentiate very clearly: You can't create a blog on Instagram. You can create an Instagram account and post photos and videos from every imaginable situation in life. Then you are not a blogger and not a blogger: in, but Instagrammer: in or influencer: in. But then you are no or no blogger: in.

If you want to become a blogger, you have to run a blog and publish articles there. You will put many thousands of hours of work into your own little online magazine and be able to reach very interested readers. If you have an Instagram account, you are no or no blogger: in. Incidentally, that does not mean that as a blogger: you cannot have an Instagram account - in addition to the blog. However, it is not possible to create a genuine blog on Instagram - you will then have an Instagram account.

What must everything in a travel diary?

A travel diary must contain everything that appears important and noteworthy to you at your holiday destination - or if you keep your travel diary public as a travel blog: everything that is relevant for the reader later. This includes information such as:
- Date and location
- Weather conditions at the time of travel
- Addresses, social media accounts and telephone numbers of acquaintances and local facilities such as hotels, diving schools or restaurants
- Descriptions of the experiences
- Thoughts and feelings about the travel destination
- Specifics of the travel destination

How do I create a travel journal?

The nice thing is: You have complete creative freedom when you want to create your travel diary. You can choose between a printed booklet or a digital app on smartphone and tablet. Then fill your travel diary with all the relevant information you want to keep from the trip:
- Date and location
- Weather conditions at the time of travel
- Addresses, social media accounts and telephone numbers of acquaintances and local facilities such as hotels, diving schools or restaurants
- Descriptions of the experiences
- Thoughts and feelings about the travel destination
- Specifics of the travel destination

Which diary app is the best?

In my opinion, the best diary is Day One. With Day One you have a genuine diary app that you can use wonderfully as a travel diary, for example. The program collects a lot of information about the location such as time, date, location, weather conditions and vital signs automatically. In Day One you can create visually appealing entries with text, images and a lot of other information.

How do I start a travel blog?

Creating a travel blog can be a lot of work. In any case, you will have to write many articles. Because travel blogs are usually read. There are a few key things you need to do to make your travel blog successful:
1. Find a catchy name for your blog that will get people checking it out.
2. Make sure you regularly use unique and beautiful photos.
3. Regularly write new content for your travel blog that offers your readers real added value.
4. Use social media platforms like Facebook and Twitter to promote your blog.
5. Use SEO techniques to ensure your blog shows up in search engine results.
6. Network with other travel bloggers to get your blog more exposure.

FAQs Content Marketing - the most important questions and answers

What does content marketing involve?

The individual disciplines of online marketing are closely intertwined and sometimes overlap significantly. Content marketing includes the production of particularly high-quality content, which often has the character of a guide or editorial article. This can be a written post, a podcast, a YouTube video or a social media post. The high-quality content counts - the format doesn't matter at first. Content marketing also includes intersections from search engine optimization (SEO), search engine advertising (SEA), social media marketing and email marketing.

What do you do with content marketing?

Online marketing produces high-quality content for recipients on the Internet. With the content, users receive high-quality information that helps them to solve a problem. Content marketing includes the production of particularly high-quality content, which often has the character of a guide or editorial article. This can be a written post, a podcast, a YouTube video or a social media post. The high-quality content counts - the format doesn't matter at first.

What content marketing strategies are there?

Content marketing is all about the content. It is about producing particularly high-quality content with great added value for users, which satisfies a need for knowledge or solves a problem. Content marketing strategies can be very different. The production of editorial content that is optimized for search engines and can be found there is particularly sustainable. But podcasts, social networks and newsletters can also be an important part of the content marketing strategy.

Is content marketing important?

Yes, content marketing is very important. As traditional advertising becomes less important and threatens to be lost in the sensory overload of the internet, really valuable content can still attract customers today, as these users associate the quality content they receive with the brand of the respective company and are more willing to purchase products and services.

What types of content are there?

Content means content - and so any form of content-related discussion of a topic is a type of content. These include, for example:
– Texts of all kinds such as editorial contributions, reports, columns
– Pictures, galleries, slide shows
– Tables, lists, rankings
– Infographics
– Podcasts and audio content

What is content marketing not?

Content marketing doesn't focus on a company's product or service. The company publishes valuable specialist articles and is thus noticed by potential customers. The users combine competence and specialist knowledge with the brand and therefore access the company's products and services on their own.

What is content marketing simply explained?

Content marketing is a marketing measure that does not directly ask potential customers to buy a product or service. The company publishes valuable specialist articles and is thus noticed by potential customers. The users combine competence and specialist knowledge with the brand and therefore access the company's products and services on their own.

What does a content strategy look like?

A promising content strategy is characterized by the fact that it is adapted to the goals and needs of the respective customer. This affects both the production of the content and the distribution in the corresponding online channels. Every company has its own requirements here. While one company may work best with a blog, another company may be more suited to Instagram. This is very individual and should be considered in individual cases when planning the content strategy.

Why content marketing strategy?

A promising content strategy is characterized by the fact that it is adapted to the goals and needs of the respective customer. Content marketing is all about the content. It is about producing particularly high-quality content with great added value for users, which satisfies a need for knowledge or solves a problem. Content marketing strategies can be very different. The production of editorial content that is optimized for search engines and can be found there is particularly sustainable. But podcasts, social networks and newsletters can also be an important part of the content marketing strategy. A promising content strategy is characterized by the fact that it is adapted to the goals and needs of the respective customer. This affects both the production of the content and the distribution in the corresponding online channels.

How do you develop a content strategy?

A promising content strategy includes some important points that should definitely be considered and other points that are more optional.
1. Introductory phase - description of the problem and concern
2. Status Quo Audit – Checking where we are and what is already there
3. Formulation of goals - Which goals do I want to achieve with my content strategy?
4. Definition or redefinition of the target group(s) - the more precise, the better
5. Elaboration of measures – Consideration of content design and all questions of distribution
6. Playback of the measures over a certain period of time
7. Evaluation of the implemented content strategy and measures

Why is content marketing becoming increasingly important?

Content marketing is becoming increasingly important as there is an uncanny sensory overload on the internet. Consumers are no longer willing to deal with conventional advertising and are increasingly ignoring the advertising messages. Content marketing is becoming more and more important because you can reach potential customers with valuable and engaging content and get them excited about a product or service.

Why is good content important?

Good content is so important because it is still used today to reach users and get them excited about a brand, product or service. Content marketing is becoming increasingly important as there is an uncanny sensory overload on the internet. Consumers are no longer willing to deal with conventional advertising and are increasingly ignoring the advertising messages. Content marketing is becoming more and more important because you can reach potential customers with valuable and engaging content and get them excited about a product or service.

When is content successful?

Content is successful when it satisfies the user's need for knowledge or solves a problem for the recipient. This can be done in a fun and exciting way. In addition, content is successful when the content contributes to brand building and indirectly increases the sale of products and services.

What is valuable content?

Content is valuable when it satisfies the user's need for knowledge or solves a problem for the recipient. This can be done in a fun and exciting way. In addition, content is valuable when the content contributes to brand building and indirectly increases the sale of products and services.

How important is content?

Good content is so important because it is still used today to reach users and get them excited about a brand, product or service. Content marketing is becoming increasingly important as there is an uncanny sensory overload on the internet. Consumers are no longer willing to deal with conventional advertising and are increasingly ignoring the advertising messages. Content marketing is becoming more and more important because you can reach potential customers with valuable and engaging content and get them excited about a product or service.

Why content strategy?

A promising content strategy is characterized by the fact that it is adapted to the goals and needs of the respective customer. Content marketing is all about the content. It is about producing particularly high-quality content with great added value for users, which satisfies a need for knowledge or solves a problem. Content marketing strategies can be very different. The production of editorial content that is optimized for search engines and can be found there is particularly sustainable. But podcasts, social networks and newsletters can also be an important part of the content marketing strategy. A promising content strategy is characterized by the fact that it is adapted to the goals and needs of the respective customer. This affects both the production of the content and the distribution in the corresponding online channels.

What is content creation?

When creating content, you produce high-quality content for recipients on the Internet. With the content, users receive high-quality information that helps them to solve a problem. Content creation includes the production of particularly high-quality content, which often has the character of a guide or editorial article. This can be a written post, a podcast, a YouTube video or a social media post. The high-quality content counts - the format doesn't matter at first.

FAQs online marketing agency in tourism - the most important questions and answers

How much does an online marketing agency cost?

The price for an online marketing agency or for a project that has been carried out can vary greatly, since the range of services is very individual and depends on the respective project. One Online Marketing Agency costs between 300 and 2000 euros per day or between 50 and 300 euros per hour. The larger and more reputable the online marketing agency, the more expensive it usually is.

What is an online marketing agency?

An online marketing agency is a service provider that offers a whole range of digital advertising measures. The goal of all marketing actions taken is to use digital communication with customers to position a product, service or brand on the market and ultimately to increase product sales. For this purpose, different means from content marketing, social media marketing, search engine marketing and other areas of online marketing such as newsletter marketing are used.

What is online marketing?

Online marketing is a discipline that includes the bundling of advertising measures. The goal of all marketing actions taken is to use digital communication with customers to position a product, service or brand on the market and ultimately to increase product sales. For this purpose, different means from content marketing, social media marketing, search engine marketing and other areas of online marketing such as newsletter marketing are used.

How much does an online marketing strategy cost?

An online marketing strategy costs around 500 euros once. Additional running costs for the implementation of the strategy. The price for an online marketing agency or for a project that has been carried out can vary greatly, since the range of services is very individual and depends on the respective project. An online marketing agency costs between 300 and 2000 euros per day or between 50 and 300 euros per hour.

What is a marketing agency?

In the classic sense, a marketing agency is an advertising agency that takes measures to make a product, service or brand better known. Since a good part of the marketing budget of companies has migrated to the online area as part of digitization,

Why Online Marketing Agency?

The great advantage of an online marketing agency is that the results of the measures taken can be measured particularly well with the help of conversion tracking. In addition, online marketing is as close to the consumer as only a few areas of marketing. By building up an intimate relationship with the audience, companies can build up a very meaningful profile in the online world, which on the one hand strengthens the image, but also customer loyalty to the company and the product.

How do marketing agencies work?

As an online marketing agency, we strictly align all measures with your personal marketing goals. After an initial meeting and an audit of the status quo of your project, we develop an individual online marketing strategy for you or adapt your existing strategy. The measures are then implemented and the final step is an evaluation of the results.

What does marketing mean to you?

Basically, for me, marketing is now synonymous with online marketing, since the present and the future lie in this discipline. Analog marketing measures will become less and less important. In this respect, for me marketing means the clever and holistic combination of content marketing, social media marketing, search engine marketing and newsletter marketing in order to increase sales of products and services in addition to brand building.

What is all about online marketing?

Online marketing includes all marketing measures and digital advertising activities that take place on the Internet such as:
-Content Marketing
-Social media marketing
-Search engine marketing
-Newsletter Marketing
-Brand Building
-Lead management

What does online marketing bring?

Probably the best thing about online marketing is the high measurability of the results of all measures - conversion tracking. In this respect, one can see quite clearly that online marketing brings something. Normally, online marketing measures are used for brand building and the sale of products and services. Online marketing thus brings particularly measurable results. On the basis of corresponding evaluations, the measures can be adjusted accordingly and success can be further increased.

What does social media marketing cost?

The price for a social media marketing agency or for a completed project can vary, since the range of services is very individual and depends on the project in question. A social media marketing agency costs between 300 and 2000 euros per day or between 50 and 300 euros per hour.

How much does a Google Ads agency cost?

The price for a Google Ads agency or for a completed project can vary greatly, since the range of services is individual and dependent on the project in question. A Google Ads agency costs between 300 and 2000 euros per day or between 80 and 300 euros per hour.

What makes a good marketing agency?

A good online marketing agency is characterized by the fact that it follows a holistic approach and, despite all individual measures, keeps an eye on the overall picture. In addition, a good marketing agency is responsible for producing valuable content that has a target-group-specific effect where it is intended. Because consumers can only be inspired today with compelling content.

What can an agency be?

The term agency can be interpreted in very different ways - especially in the service sector and above all in advertising and online marketing, there are a large number of agencies that interpret their range of services very differently. While some providers rely more on organic content, others specialize in paid online advertising and others on social media.

Is Online Marketing Hard?

Yes and no. Basically, online marketing is not difficult. Online marketing as an area of ​​advertising includes numerous sub-areas such as content marketing, social media marketing, lead generation and conversion tracking, some of which have very different degrees of difficulty. In principle, you can easily learn all disciplines of online marketing by learning by doing. There are major challenges with all tracking measures, for example, since conflicts with data protection are becoming more frequent there - for example when using Google Analytics.

Is Online Marketing Safe?

Yes, online marketing is safe and future-proof. Because as a discipline of advertising, online marketing has become indispensable in the context of digitization. More and more company activities are being relocated to the Internet. In order to be able to survive in this environment, companies have to resort to online marketing measures to operate brand building and enable the sale of their products and services.

What is marketing in general?

The definition of marketing in general is as follows: "The basic idea of ​​marketing is the consistent alignment of the entire company to the needs of the market. Nowadays it is undisputed that in highly competitive markets, the needs of the customers must be the focus of corporate management. Marketing thus represents an entrepreneurial mindset. In addition, marketing is an entrepreneurial task whose most important challenges include recognizing market changes and shifting needs in order to build up competitive advantages in good time. In addition, another central task of marketing management is to identify opportunities to increase benefit and to increase the benefit for customers in the long term. (Source: https://wirtschaftslexikon.gabler.de/definition/marketing-39435)

What are examples of marketing goals?

Businesses can do a whole lot of Marketing goals pursue. In some cases, however, there are also interfaces to other disciplines such as public relations or sales. Below are some examples of marketing goals:
– Brand building and positioning of the company, a product or a service
– Improving the image (including public relations)
– Enhancement of brand awareness
– Acquisition of new customers
– Strengthening of the bond with existing customers
– Increase in sales of products and services

What online advertising media are there?

Online advertising media are various forms of digital advertising used on the Internet to capture user attention, increase brand awareness, drive traffic to a website, or drive conversions. Online advertising media can include various formats and channels, such as:
Banner: Graphic or animated advertising space placed on a website and containing a link to the advertiser's website. Banners can be of different sizes and positions, such as skyscraper, rectangle or leaderboard.
Pop-ups: Advertising windows that open above or below the browser window and partially or completely obscure the view of the website. Pop-ups are intended to draw the user's attention, but they can also be perceived as annoying. Pop-ups can have different formats, such as 200×300 pixels or 250×250 pixels.
Video: A moving image advertisement played on a website or in a video player. Video ads can take various forms, such as pre-roll, mid-roll, or post-roll, showing before, during, or after video content.
Social Media: Ads placed on social networks such as Facebook, Instagram, Twitter or LinkedIn. Social media advertising can be in various formats, such as sponsored posts, stories, carousel ads, or video ads that appear in the user's newsfeed, story, or messenger.
Email: Advertising sent to a specific audience via email. E-mail advertising can have different goals such as informing, activating or addressing recipients. Email advertisements can contain various elements such as text, images, links or call-to-action buttons.
Content Marketing: Advertising through the creation and distribution of high quality, relevant and useful content. Content marketing aims to add value to users, earn their trust, and build loyalty. Content marketing can include various formats such as blog posts, e-books, videos, podcasts, infographics, webinars, newsletters or social media posts.
Online advertising media can have various advantages for a company, such as a large and targeted reach, measurability and optimization of the advertising effect, flexibility and creativity in advertising design, and cost and time savings compared to traditional advertising media.

What are the advantages of online advertising?

Online advertising has many advantages. It can 1. be used very flexibly, 2. has a low wastage, 3. has very different means that can be used to achieve marketing goals and 4. offers particularly good measurability (conversion tracking) compared to analog marketing.

What online marketing measures are there?

Basically, there is a wide range of online marketing measures, some of which overlap with other disciplines such as public relations. Online marketing includes all marketing measures and digital advertising activities that take place on the Internet such as:
– Content Marketing
– Social media marketing
– Search engine marketing
– Newsletter Marketing
– Brand building and positioning
– lead management

How much does marketing cost?

How much does marketing cost? The price for an online marketing agency or for a project that has been carried out can vary greatly, since the range of services is very individual and depends on the respective project. An online marketing agency costs between 300 and 2000 euros per day or between 50 and 300 euros per hour. Anyone who does their marketing in-house as a company can of course set themselves a marketing budget - around 5 to 15 percent of the turnover.

How much does a marketing concept cost?

The price for a marketing concept or for a completed project can vary greatly, since the range of services is very individual and depends on the project in question. A marketing concept costs between 1000 and 5000 euros and includes 1. a status quo analysis, 2. the marketing strategy, 3. branding and positioning and 4. marketing goals, implementation and evaluation.

Blog cooperations and blogger relations – tips and experiences

My detailed conclusion

In my detailed conclusion, I would like to make it clear once again how important and versatile blog cooperation can be for companies and influencers or bloggers. The trend towards influencer marketing has increased in recent years and companies are increasingly relying on cooperation with bloggers and influencers to advertise their products and services. For bloggers and influencers, this can be a great way to grow their audience and increase their reach. However, successful cooperation can only be guaranteed if both sides clearly define and coordinate their expectations and goals. It is important that both companies and influencers or bloggers openly communicate their ideas and needs in order to enable effective marketing.

As an experienced blogger or influencer, you can play an important role in mediating between the two parties and help make the collaboration a success. An important aspect is authenticity: if a blogger or influencer recommends a product or service, it must be credible and honest. This is the only way readers or followers can build trust and rely on recommendations. Another important factor is reach: When companies and influencers/bloggers work together, they can significantly increase their reach and thus reach their target groups more effectively. However, it is also important that both sides remain realistic and agree on a common strategy that is profitable for both sides.

All in all, blog collaborations are a great way for businesses and influencers/bloggers to more effectively meet their goals and needs. However, it is important that both sides approach each other and clearly define their expectations in order to enable successful cooperation. If we focus on the strengths and opportunities of both sides and work together, we can better use the potential of blog collaborations and build successful partnerships.

We would like to hear from you! Have you already had experience with blog collaborations and relationships with bloggers? Or have you already received inquiries from companies as a blogger and can you tell us about your experiences? Share your experiences and insights with us in the comments. We look forward to hearing from you and learning from your expertise!

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