The tourism and travel industry is developing in record time - and with it the requirements for companies that want to survive in digital competition. Tourism providers who want to be noticed by potential customers today must therefore inevitably become active in the diverse disciplines of online marketing and respond to the challenges of a constantly changing digital world.
Are you looking to get started in digital marketing and want to make your brand better known? Reach new, additional target groups in search engines and social media? Or evolve your existing efforts and take them to a new level? Then you have come to the right place with our small but excellent online marketing agency for the travel industry and the outdoor sector. Take advantage of our expertise in tourism consulting and let us advise you individually!
Are you looking for an experienced expert who has in-depth expertise in both the travel industry and online marketing? So you are at the completely right place. I combine expertise in both subject areas and offer you an optimal, individual solution for the challenges of your digital communication.
Sascha Tegtmeyer (LinkedIn) (Xing)
Use my expertise in tourism consulting. I can actively support your online marketing projects in the areas of outdoor, tourism and travel - especially in content marketing, social media management, newsletter marketing, digital public relations and search engine optimization (SEO & SEA). I am in the online marketing segment awarded by Google.
Our range of services
Below you will find our entire range of online marketing and tourism consulting services. In particular, social media marketing, content marketing, search engine optimization and digital public relations are our specialties in tourism consulting, in which we can now look back on many years of expertise.
Service Industry | Description |
---|---|
Creation and expansion of social media channels | Develop and maintain presences on platforms used by your target group. |
Management of social media channels | Management of your social media channels and advertisements. |
Organic search engine optimization (SEO) | Improving the Google ranking of your website through optimized content and structures. |
Campaigns with search engine ads | Creation and management of search engine advertising to reach customers efficiently. |
Content production | Creation of content for social media channels, websites and company blogs. |
Optimization of existing website content | Revise and improve existing content on your website for better performance. |
Newsletter marketing | Implementation of email marketing strategies to retain existing customers. |
Digital Public Relations | Measures to increase the visibility of your company in the digital world. |
Influencer Marketing | Collaborate with influencers to expand the reach and authenticity of your brand messages. |
Web design and development | Developing and designing user-friendly websites that reflect your brand identity. |
Data analytics and reporting | Analyze data to measure the performance of your digital campaigns and derive suggestions for improvement. |
Online reputation management | Monitor and improve your company's online reputation. |
Automation of marketing processes | Implementing technologies to increase the efficiency of your marketing activities. |
E-commerce strategies and optimization | Development and optimization of e-commerce platforms to increase sales. |
Mobile app development and marketing | Development and marketing of mobile applications to expand your digital presence and customer interaction. |
Local online marketing | Specific strategies for reaching target groups in local markets. |
Virtual and augmented reality for marketing purposes | Use of VR and AR |
Why do I offer you online marketing services in tourism, travel and outdoor?
Tourism consulting to increase the reach of your company
As a travel blogger, digital creator and journalist, I have experienced the challenges you face in your project in my daily work. I have my Travel Blog and the associated ones Social media channels Ten years ago we built it practically from nothing and experienced the challenges we face, particularly in the travel and outdoor industries.
This enabled me to gain comprehensive experience that is now of invaluable value to my consulting clients. Knowing what works and what doesn't work for whom in online marketing is a strong competitive advantage. You too can benefit from my expertise.
Compete in the travel industry with expertise
If you want to build and maintain a successful online business in tourism and travel, there are issues ranging from content production and distribution, search engine optimization, social media management to data protection and technical aspects of website operation that you have to deal with as a full-time travel blogger have to juggle every day.
There are thousands of travel blogs and new ones are added every day vying for the attention of readers. If you want to survive there, you need more than attractive travel reports. And that is exactly the situation for you as a company in the tourism and travel industry.
The competitors are not sleeping
It starts with the competitive situation. If you are a tourist board or a medium-sized travel provider - a travel agency, a tour operator, representative of a tourist region or a specialized company such as a diving center or a surf school - you are in a saturated market in which each of your competitors is competing in one way or another conducts online marketing. The competition is huge and it never sleeps. Competitors use measures to increase their reach. And the more targeted and effective action some take, the more those who don't do so fall behind.
2. Online marketing strategy – more than posting photos
I know from daily experience: Unfortunately, many companies still underestimate the importance of online marketing measures. A successful online marketing strategy in the areas of tourism, travel and outdoors consists of a targeted catalog of measures and is more than just occasionally posting a photo on Instagram or publishing a short blog post on the website.
Basically, successful online marketing measures are like a trip that you put together from different building blocks and elements in order to ultimately create a successful result - the best travel experience. Or like an orchestra - the individual instruments play together in the right rhythm and with the right timing to create a piece of music.
3. Tourism Consulting – So what can you do with us?
Luckily, you can take full advantage of online marketing measures for your outdoor, tourism and travel business to increase your reach, reach more potential customers and ultimately increase sales of your products and services in the travel sector . Benefit from our expertise in tourism consulting and online marketing for the travel industry – and implement the following measures together with us:
- Establishing and expanding social media channels – where your target group is.
- Management of your social media channels and management of your advertisements.
- Organic search engine optimization of your website to improve your Google rankings.
- Creation of a campaign with search engine ads to reach your customers even more reliably and quickly.
- Content production for your social media channels, your website and the company blog
- Optimization of existing content on your website
- Implement newsletter marketing for your existing customers.
- Digital public relations measures to increase the awareness of your company.
You are welcome to describe your requirements to me in a free, non-binding initial consultation. Together we can take stock, define concrete goals and find the right online marketing measures that will advance you and your company and meet your goals.
Successful branding – the turbo for your digital success
Tourism consulting that strengthens your brand and sets you apart from your competitors
Taking the right online marketing measures is one thing. Everyone in the travel industry, tourism and the outdoor sector is now doing this. In a saturated market in which customers often book where it is five euros cheaper, more is important than presence and reach. Customers need to understand why it is better to spend five euros more with you to book a trip or vacation.
And this only works in a saturated (in my opinion, oversaturated) market with the help of excellent branding and the associated storytelling. In tourism consulting, successful branding – or personal branding if you are a sole proprietor – can make the difference between success and failure. If you now start to work out the USPs of your brand, which you of course already know, in even more detail, that is a good start. But branding is so much more. Let us provide you with comprehensive advice tailored to your company.
Online marketing agency – tourism consulting for the travel industry
Without successful online marketing it is no longer possible.
Let me get straight to the point: today, nothing works without online. And online is now a shark tank in which thousands of providers in the tourism, travel and outdoor sectors are vying for the attention of potential customers. So not getting involved is not an option.
You can only be successful today and in the future with the appropriate online marketing measures. My small but mighty online marketing agency can help you overcome the challenges you face when dealing with search engines and social media.
Are you already using online marketing measures to promote your company in the travel industry, tourism or the outdoor sector? What challenges are you facing? What would you like to change and improve? Contact me for a non-binding and free initial consultation.
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