Are you looking for a travel blogger with heart and sensitivity who reports authentically, clearly, openly and honestly about your product or service in order to make his readers and social media subscribers aware of your brand? Then you've come to the right place with the travel blog Just-Wanderlust.com! How can you benefit from a travel blog collaboration with us? I would like to tell you this below.
Present your product or service with us – regardless of whether it is a travel destination, hotel, leisure activity at your holiday destination, outdoor equipment or travel gadget. We are a dynamic, growing and aspiring company Online travel magazine, which helps you reach your target group effectively and without wastage. Our motto: travel. Adventure. Sea.
We report on the most fascinating and beautiful ones Destinations in Germany, Europe and worldwide, exciting Hotels and resorts and provide recommendations for adventure and water sports activities such as stand up paddling, surfing and diving. Everything that makes traveling and vacationing even more pleasant and enjoyable is of interest to our readers.
With us you can reach potential customers. Our reach has grown continuously and reached a new peak in 2022 with almost 850.000 readers (unique visitors) and more than 2,1 million page views. The monthly access numbers at Just-Wanderlust.com currently fluctuate between 80.000 and 115.000 visitors and over 270.000 page views per month. In addition, there is the reach in social media on the Strandkind Travels channels. In 2023 we expect significantly more than a million unique visitors to our website for the first time.
Sascha Tegtmeyer, travel blog Just-Wanderlust.com
Below I have put together the most important information for you about a travel blog collaboration with Just-Wanderlust.com. You will find all the important KPIs, a selection of our previous partners, some of whom we have long-standing collaborations with, and a number of testimonials.
I think one thing should be clear from this: After more than ten years of experience in the... Cooperation With advertising partners, we know what is important for successful collaborations. We would also be happy to advise you on the planning and implementation of your campaign with other bloggers from different subject areas.
Collaboration with the travel blog Just-Wanderlust.com
Successful collaborations with one of the leading online travel magazines in German-speaking countries
Discover the diverse possibilities of working with a significant online travel platform in German-speaking countries. With a reach of 80.000 to 115.000 monthly visitors from Germany, Austria and Switzerland (around 850.000 in 2022), Just-Wanderlust.com has established itself as one of the most important contact points for travel enthusiasts. In the following sections you will find all the relevant information to help you make the most of the numerous opportunities to work with Just-Wanderlust.com.
1. All relevant information in our PR MediaKit
Our PR MediaKit offers you a comprehensive overview of all KPIs on our travel blog Just-Wanderlust.com and our social media channels. Here you will find all the important information at a glance so that you get a clear impression of our work and our target group. You can easily download our media kit here.
2. Opportunities for cooperation on Just-Wanderlust.com
As a successful travel blog, Just-Wanderlust.com offers a variety of cooperation opportunities for companies that are active in the field of tourism and travel. With a dedicated readership and a growing reach, Just-Wanderlust.com is an attractive partner for companies that want to present their products or services to a target group that loves to travel.
Services | Design of the travel blog cooperation |
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Sponsored Posts (Advertorials) | Creation of paid editorial contributions with at least 1.200 words, three meaningful photos, integration of your YouTube videos, social media accounts and contributions as well as linking by arrangement. An example of a successful sponsored post or a successful blog cooperation can be found here: Sailing vacation in Thailand and Travelogue PillerseeTal. |
Press trips | After a press trip and a site visit, reporting on your destination as a sponsored post and an extension of the reporting with social media posts and, if desired, with social media ads. |
Display banner advertising | You can place banner ads on the Just-Wanderlust.com travel blog and benefit from our reach on a cost-per-click or CPM basis. |
Social media posts | We create social media posts for you with texts, images and videos about a destination, a product or a service. The posts will then be published on our and/or your social media channels. |
Search engine ads | Upon agreement, we can increase the reach of a travel blog cooperation through the targeted placement of search engine ads (Google Ads) in order to further increase the benefits of the cooperation. |
Social media ads | By agreement, we can expand the reach of a travel blog cooperation through the targeted placement of social media ads (Facebook Ads, Instagram Ads, Twitter Ads) in order to further increase the benefits of the cooperation. |
Example of a sponsored post
Our most important social media channel – Strandkind on Instagram
3. Coverage at a glance
As a successful travel blog, Just-Wanderlust.com has built a growing reach and engaged readership. Below you will find our current access figures.
Channels | Reach |
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Travel blog Just-Wanderlust.com | 844.688 readers with over 2.1 million page views (entire year 2022) – 115.329 readers with over 270.000 page views (monthly, as of August 2022) |
Instagram @strandkind_co | 14.800 Followers |
Facebook @ strandkind.co | 2.400+ fans |
Twitter @strandkind_co | 800+ followers |
Tiktok @ strandkind.co | 200+ followers |
For data protection reasons, we rely on counting users using Matomo and IONOS Analytics, both of which are hosted in the European Union and work in accordance with data protection regulations. Both analysis methods provide absolutely reliable usage figures for Just-Wanderlust.com.
4. Target Audience
In order to develop a successful marketing strategy, it is important to know your target group exactly. As a travel blog, Just-Wanderlust.com has a very specific target group that is interested in travel and tourism, but also in numerous related topics. The topics of travel, hotels, air travel and vacation are of course central aspects, but lifestyle, sport, art, entertainment, technology, nutrition, cars, investments and real estate are also relevant for our target group.
Features | |
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Age | between 25 and 54 years ago |
Gender | 53,3 percent women, 46,7 percent men |
Origin | Germany (78%), Austria (6%) and Switzerland (4%) - rest of Europe (Spain, Italy, France, Portugal) and worldwide: 12% |
Interests | Preference for travel, hotels, air travel, vacations, lifestyle, sports, art, entertainment, technology, nutrition, cars, investments and real estate |
Acquisition | Organic search (74%), social media (21%), direct views (5%) |
Just-Wanderlust.com is ranked by the popular travel blog Unaufschiebbar.de in the largest travel blogs in Germany guided.
5. Successful cooperation
Just Wanderlust has attracted numerous cooperation partners over time. We maintain long-term collaborations with many of them. We have been a long-term cooperation partner of the premium electronics manufacturer since 2022 Apple in the form of product tests and experience reports such as On the go with the iPhone 13 Pro Max and the iPad or Work on the go with the MacBook and document how we use the company's products for photography, location-independent work and the creative and technical tasks on the travel blog at home and worldwide when traveling. In the hotel industry, we have long-term successful partnerships with brands such as Mövenpick from the Accor-Group. With over 5.100 hotels in over 100 countries, Accor is one of the largest hotel groups in the world.
Testimonials – customer reviews
Personal testimonials like this one are a powerful marketing tool for the travel industry and for us as a resort as your opinions are based on personal experiences and the team's performance that went above and beyond, without us knowing what your purpose is or what you are into will write future. This makes us very proud of our team and the satisfaction they have brought to them which is now being made public for our future guests to refer to when they come to visit us on holiday.”
Our cooperation partners
Discover the exciting world of travel with our cooperation partners in the travel blog Just-Wanderlust.com! Inspiring travel reports, insider tips and fascinating adventures around the world that have taken place with the support of companies from the travel industry and other suitable industries. Our partnerships allow us to bring readers exclusive content and valuable insights into the world's most exciting travel destinations.
I am particularly pleased about the long-term, successful cooperation with the electronics group Apple and the tourism company Accor, one of the largest hotel providers in the world. I regularly put in detailed test reports Appleproducts and show how you can use the devices optimally when traveling and on vacation - such as in On the go with iPhone and iPad or Work on the go with Mac. For the Accor Group, I present hotels and resorts in experience reports - such as for Movenpick Resort Soma Bay.
I would also like to highlight the collaboration with Restube, a provider of water rescue equipment. We act as brand ambassadors for the company and regularly post about the use of the products on our social media channels. We also have a number of editorial contributions written about the products.
We have already successfully worked with other, very different companies for our travel reports and experience reports. For example, we reported on travel-specific language courses using the language app Babbel. We cooperated with the Bank of Scotland on the topic of travel financing and reported on investing while traveling with the investment provider VisualVest. We reported on the innovative payment service paydirekt with Sparkasse and we cooperated with the blind booking portal Blookery.de on the topic of short vacations.
Some of our travel reports were created as part of press trips and press invitations, which gave us exclusive insights into first-class holiday destinations. These include the Coco Collection in the Maldives, the Egyptian luxury hotels Cleopatra Luxury Resorts and the Canary Islands tourism organization Gran Canaria Blue. In addition, we work with affiliate partners such as Amazon Partnerset, Check24 and the travel portal weg.de to present our readers with the best offers.
In the field of sports and smartwatches, we look forward to long-term cooperation with providers such as Apple, Garmin and Suunto to recommend our readers the best products for their sports activities.
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6. Travel blog cooperation - prices and services
In principle, we set all prices in individual consultation with the customers.
Services | Price |
---|---|
Editorial Sponsored Post (Advertorial) | from € 879 |
Press trips with coverage | Depending on the individual case – reimbursement of travel costs and fees |
Display Advertising (Superbanner or Content Ad) | from 449 euros per month |
Instagram post (price per piece) | from € 299 |
Facebook post (price per piece) | from € 149 |
Twitter post (price per piece) | from € 129 |
Social Media Ads Campaign | depending on the individual case and the defined budget |
Google Ads campaign | depending on the individual case and the defined budget |
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Journalist, travel blogger & influencer
Benefit from valuable, sustainable content from experts
As an expert in content and online marketing, I have the Travel Blog Just-Wanderlust.com to become one of the most widely read online travel magazines. As an experienced journalist and online editor, I have proven myself in various areas of editorial work and have a deep understanding of classic press work, print and online editing as well as online and social media marketing. I use these skills for my B2B customers as an online marketing agency in tourism and for the travel blog Just-Wanderlust.com.
My goal is to ensure high editorial standards and to entertain my readers with inspiring and moving stories. At the same time, I would like to offer advertising partners the opportunity to benefit from our reach. I have the necessary SEO know-how to make my articles clearly visible in the search engines.
Why should you cooperate with the travel blog Just-Wanderlust.com?
There are many good reasons for travel blog collaborations. When you work with Just-Wanderlust.com, you can benefit from some of the advantages that constitute a sustainable collaboration for us:
- You avoid wastage and, as a company in the outdoor, travel and tourism industry, reach your preferred target group. You reach the people you really want to reach.
- Benefit from our sustainable, organic search engine optimization (SEO) of all sponsored posts and captivating storytelling that captivates readers. We create posts that readers remember.
- Your sponsored posts remain permanently published and present on our travel blog. This means your post can still be found and read in search engines even years later.
We attach great importance to ensuring that the products and services presented suit us. That's why we only take part in collaborations that offer added value for our readers. We only test products that we would actually use and that we stand behind 100 percent. If you are unsure whether your product or service fits Just-Wanderlust.com, we would be happy to provide you with individual advice.
FAQs travel blog collaborations – the most important questions and answers
I have put together the most important questions and answers about travel blog collaborations, blog collaborations and travel blogs in general for you. No matter whether you are collaborating with Just-Wanderlust.com or another travel blog or one travel bloggers or a travel blogger, you will be informed in advance about the most important questions and answers about travel blog collaborations.
Why should companies cooperate with travel bloggers?
Collaborating with travel bloggers offers companies the opportunity to promote their products or services to a wide audience interested in travel, outdoor activities and travel-related products. Travel bloggers usually have an active and engaged readership who are enthusiastic about travel and vacations, adventures and experiences. When a business successfully collaborates with a travel blogger, it can increase its reach and reach potential customers.
How do I choose the right travel blogger to work with?
Basically, the overall impression of the travel blogger should be positive. The best indicator of whether a travel blogger is right for you is the quality of their posts. Read his posts and ask yourself: Are these posts useful, helpful, entertaining and provide value? If this applies to most of the author's relevant posts, you have found the right blogger for your campaign.
It's also important to choose a travel blogger who has an active and engaged readership that is relevant to the company's product or service. This means that the travel blogger should target a similar audience as your company itself.
What advertising opportunities are there for travel blog collaborations?
The advertising options for travel blog cooperations are diverse and range from advertorials and affiliate marketing to banner advertising, press and blogger trips, guest contributions to social media cooperation and Google Ads.
What are advertorials and how do they work?
Advertorials are editorial contributions that come in an editorial style and have a high added value for readers. The article is exciting, informative, helpful, with added value and colorfully designed - and contains many content elements such as texts, images, videos and quotes. The company can freely design the content of the article and the reporting and subtly draw readers' attention to its products.
How does affiliate marketing work for travel blog cooperations?
Affiliate marketing is a commission-based system in which clearly marked links in the text or in the form of an information box lead to a product. If a reader clicks on a corresponding link, he or she will be redirected to a product in the company's online shop. If the user buys the product there, the travel blogger receives a commission for the lead with conversion.
What is banner advertising and how does it work?
Banner advertising is a classic form of advertising that is also used in travel blog cooperations. An advertising banner is placed on the travel blogger's website, which links to the company's website. There are different types of banner ads.
How do I find suitable travel blogs for cooperation?
There are different ways to find suitable travel blogs for collaborations. One option is to search via search engines and social media channels. You can also make contacts at relevant blogger events and address bloggers personally. There are also agencies and platforms that specialize in arranging collaborations between companies and bloggers.
How do I enter into a cooperation with a travel blogger?
First of all, you should consider what goals you are pursuing with the cooperation and what type of cooperation is best suited to achieve these goals. Then you can contact suitable travel bloggers and make them an offer. It is important that you offer the travel blogger added value and address their target group. Successful cooperation is based on trust and a good working relationship, so both sides should communicate clearly and disclose their expectations.
What types of cooperation are there?
There are very different types of cooperation that can be chosen depending on the objectives and needs. In addition, the different types of collaborations can be combined to make a campaign particularly successful. The most important types of travel blog collaborations include advertorials, affiliate marketing, banner advertising, invitations to press trips and events, guest posts and article exchanges, and sponsored social media collaborations.
How can I measure the success of a travel blog collaboration?
The success of a travel blog collaboration can be measured in different ways. For example, clicks on a link or the number of products sold can serve as indicators of success. The reach and interaction on social media channels as well as the number of views of a blog can also provide indications of the success of a cooperation. It is important to define clear goals in advance and measure success accordingly.
Travel Blog Cooperations – Working successfully with online travel magazines and blogs
My conclusion
From my own many years of experience, I can say: Travel blog collaborations work for companies that want to present their products and services. Posts are usually still found in search engines even after many years. This makes working with travel blogs a particularly sustainable way to make your company better known and address potential new customers.
Would you rather cooperate with blogs or social media channels?
The social media hype continues unabated. Instagram collaborations with influencers are particularly popular in the travel industry. That's how it should be. Because a target group can be reached quickly and easily on social media. But the success of such campaigns is as great as it is fleeting, as real online marketing professionals know. While reach on social media is more of a flash in the pan, travel blog collaborations with editorial contributions are designed to be found in search engines for years to come.
The mix makes it
That's why I'm convinced that it's the mix that matters. Our travel blog collaborations are always a mix of one or more editorial articles on the blog and postings on social media. This means you have the advantages of both channels for your campaign. Accordingly, it makes sense to work with travel blogs that have a wide reach on the blog as well as on social media channels. Advertisers should use the best of both worlds to get the word out about their products and services.
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