Have texts written and readers with outstanding content turn them into customers – this is how content-based online marketing works ideally. But texts are more than just information. If you want to leave a lasting impression on readers today in the background noise of the Internet and want to be remembered, you have to tell a story in texts. How can you get good texts written? And why is engaging content especially important in the travel industry? I have had the most important information about writing texts for you and put together good content.

Having texts written is viewed by many agencies and companies as a necessary evil, as search engines like Google measure the relevance of websites to a large extent by the information content in text form that can be found on a page.

But the days when bloodless SEO texts were enough to achieve good rankings in search engines are long gone. Particularly in highly competitive industries such as the travel industry, valuable content on the company website in combination with your own blog is essential.

Have texts written – my tips and experiences for high-quality content

My experience is that companies should start to no longer view texts, articles and posts as a necessary evil, but as an opportunity to develop their positioning, their brand and USPs. By telling your story through targeted storytelling, you can convey competence, authenticity and credibility to existing customers and potential new customers.

In combination with well thought-out content marketing, companies and the self-employed can achieve a lot on the Internet - from looking after existing customers to acquiring new customers. Businesses should not underestimate readers and consider posts – be they blog editorials, opinion pieces, product texts or other articles – as an opportunity to send a message to their very personal audience. After all, you read this article up to this point and would like to know from me what you have to consider when writing texts and creating content.

If you as a company want to have texts written and place high-quality content on your website, you should – roughly and fundamentally – observe the following. Regardless of whether you commission an author or have the contributions written internally by employees with an affinity for writing, everyone should write texts

1. Write short, concise and understandable sentences
2. Place the most important information in the text
3. Pack the information clearly in a story
4. Always write with the audience in mind
5. Divide the text into meaningful sections
6. Supplement contributions with tables, lists and diagrams
7. Observe the best practices of content marketing and ensure a competitive advantage - I would be happy to tell you exactly which best practices are meant in a personal consultation

If you follow these seven tips, you are already on the right path to writing texts that can really make a difference and achieve lasting success. I now have seven years of experience with the topics of having texts written and content created and I can say: good content makes the difference. Also learn to recognize poorly written and thin content.

So you found this article in the search engine because it has valuable information for you. And that's probably the most important tip: When you have content created, always have content created with the greatest possible value for your readers and potential customers. This is the silver bullet to success in content marketing.

What types of texts can you have written?

In principle, you can have any text created that you need. The main types of text you can have written include:

• Blog posts for your own company website
• Content for landing pages
• Reports and interactive contributions
• Social media posts
• product
• Translations
• Editing of existing articles

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Have you already had texts written and content created? How can I help you develop an online marketing strategy? Share your experience with me and contact me now.